January 11, 2010
Several posts over the past week about giving subscribers what they want. Inbox Ideas Blog advocates discovering what your subscribers’ preferences are before early on, before completing the sign-up process. Sure, you can go back later and encourage people on your email list to...
Posted in Email Marketing Recap | 21 Comments »
January 5, 2010
Company’s budgets are expected to start increasing again this year and one of the first areas that may get a boost is email marketing. TopRankBlog cites an eMarketer study revealing that close 70% of respondents plan to increase their email marketing efforts over any other...
Posted in Email Marketing Recap | Tags: Email Marketing, email wars, emarketer, top rank blog, | 6 Comments »
December 21, 2009
There are plenty of procrastinators out there who may be contributing to your bottom line before the week is up! But what’s the best way to reach them? As if there aren’t enough companies and offers vying for our attention, the holiday season is probably the worst time of...
Posted in Email Marketing Recap | Tags: email campaigns, Email Marketing, holiday campaigns, personalized communication, techipedia, | 1 Comment »
December 15, 2009
Reputation is and should be very important to email marketers. Aside from the rules laid down by laws, ISPs, rankings and other “official” reasons, your reputation is how you portray yourself to and communicate with users, customers and people who (ideally) what in on...
Posted in Email Marketing Recap | Tags: best practices, email, Email Marketing, silverpop, techipedia, | 1 Comment »
December 7, 2009
It’s easy to get sick of email. Even when we consciously opt into a list ourselves, it doesn’t take long before those updates no longer make it past our “noise” filter. Return Path takes a look at the actual statistics:
While 64% of consumers say promotional...
Posted in Email Marketing Recap | 1 Comment »
November 30, 2009
I particularly liked the HubSpot post this week about a Fortune 500 CEO who gives strongly-worded, yet polite, email tips on his auto responder:
The CEO Explains the Need for His Email Reply
“Please understand that I get dozens of these types of messages a week. I simply do not...
Posted in Email Marketing Recap | Tags: best practices, Email Marketing, hubspot, media post, | 1 Comment »
November 23, 2009
MediaPost explains, if you’re not utilizing buttons in your email marketing efforts, you’re not maximizing your ROI. One of the biggest challenges of any marketing or advertising campaign is getting people to do what you want them to do! But buttons make that all a bit...
Posted in Email Marketing Recap | Tags: Email Marketing, mediapost, problogger, | 1 Comment »
November 16, 2009
One of the best posts I’ve seen in a while comes from Convince and Convert, talking about how your customers don’t want to be your friends. They explain that unless you’re a highly recognizable brand with an astronomical cool factor, customers really don’t...
Posted in Email Marketing Recap | Tags: best practices, convince and convert, Email Marketing, media post, | 1 Comment »
October 30, 2009
There seems to be a lot of concern out there (and argument on both sides) that email is dying. Several posts in the email marketing blogosphere this week tackled just that subject, after a Wall Street Journal article came out saying that yes, in fact, email is dead. We marketers that...
Posted in Email Marketing, Email Marketing Recap | No Comments »
August 12, 2009
I’ve heard tell of ye olde dayes of email(e) when anything delivered to any inbox was pretty much guaranteed to be opened. (Moment of nostalgia.) These days, email marketing is all about the survival of the fittest. Fortunately, the experts like Stephanie Miller of...
Posted in Email Marketing Recap | 9 Comments »
