December 22, 2009
SEO techniques are typically based on the following principles, according to Web SEO Analytics:
1. Spiders are stupid: Help them parse your site. Use the tools you have efficiently.
2. Spiders are clever: Create quality content and they will find you and rank you well. Do not use...
Posted in Search Marketing Recap | Tags: Search Marketing, search techniques, seo, | 2 Comments »
December 15, 2009
The search world is a-buzz with Google’s latest feature – the addition of real time search. But what exactly does that mean and how should it affect what we as search marketers do on a daily basis? Some of the reviews and comments have portrayed this new addition as...
Posted in Search Marketing Recap | No Comments »
December 8, 2009
As the holidays roll around, it seems there is a never-ending supply of searchers out there looking for JUST the product you’re offering … if only you could get to them. Right? Not necessarily, as a couple posts this week point out. First of all, you don’t have to...
Posted in Search Marketing Recap | Tags: google, keywords, ppc, rimm kaufman, search engine, Search Marketing, seo, | No Comments »
December 1, 2009
Searches are getting longer. Steve Rubel reports on a study by Experian that shows the majority of US searches that result in clicks contain three or more keywords. This is part of a world-wide increase in the length of search terms, and doesn’t seem too surprising. I searched...
Posted in Search Marketing Recap | Tags: experian, hitwise, keywords, long tail search, search terms, steve rubel, | No Comments »
November 24, 2009
We’re in the full swing of Holiday marketing, ad campaigns and the push to buy, buy, BUY. Spirit of the season aside, the blogs have been buzzing with mentions of some of the best ways to optimize traffic this time of year and increase revenues and sales. NowSourcing has an...
Posted in Search Marketing Recap | Tags: ecommerce, google, holiday shopping, murdoch, newscorp, | 2 Comments »
November 18, 2009
Bing has been in the search marketing headlines this week for several reasons, one of them being the fact that they are gaining a bit of ground in their quest for a piece of the search engine pie. Although Microsoft still faces quite the uphill battle against Google and Yahoo, the...
Posted in Search Marketing Recap | Tags: aol, bing, google, search enging journal, sitepoint, time warner, wolframalpha, | 3 Comments »
November 10, 2009
Who’s naughty or nice?
Ok, we’re not talking about a holiday wishlist, although it does seem to be the time of year for compiling lists – best of, worst of, things to do, things not to do, best practices, worst practices. You get the idea. And this week in Search...
Posted in Search Marketing Recap | 3 Comments »
November 3, 2009
You may find the contents of this post disturbing
You know when a blog post starts with the above phrase, it’s going to be good. Such was the case this past week over at SearchEnginePeople where Barry talked about the focus on including keywords in your site … and some...
Posted in Search Marketing Recap | Tags: ask, bing, google, keywords, search engine people, Search Marketing, searchenginepeople, yahoo, | 3 Comments »
October 30, 2009
No, I don’t mean your boss. Or your company (if you work in one). Or even your clients. I mean your audience. Do you know what they want? Do you know what they’re looking for? Who they are? How old they are? And obviously the list goes on and on. If you’ve run...
Posted in Search Marketing, Search Marketing Recap | No Comments »
August 12, 2009
If it’s been a week, that probably means there has been some new SEM development that will set the experts atwitter and leave the rest of scratching our heads and wondering what we’ve missed and how we’re supposed to keep up. Fortunately, there are these same...
Posted in Search Marketing Recap | 1 Comment »
