June 21, 2011
Posted by salario
Your landing pages aren’t converting. Sadly, this is not your customer’s fault. It’s your job to tell your customers why your product is awesome and you have fewer than five seconds to tell that story.
Regardless of whether you’re a rookie or...
Posted in Search Marketing | Tags: new media, sem, seo, seo tools, seomoz, web 2.0, | No Comments »
June 21, 2011
* Most of traditional SEO link building is still centered around the idea of actually building the links as if on a construction site. The idea or metaphor that links …
© SEOptimise – Download our free business guide to blogging whitepaper and sign-up for the SEOptimise...
Posted in Search Marketing | Tags: blogging, google adwords, google analytics, link building, local search, ppc, seo, | No Comments »
June 21, 2011
Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the dis…
Posted in Search Marketing | Tags: search engine marketing, | No Comments »
June 15, 2011
I like to think of SEO as being similar to farming. Not content farms, but actual farming. You plant some seeds and if taken care of properly, you can reap the benefits of your labor.
For most site owners, even if they’ve already reaped some of those benefits, I think there are...
Posted in Best of Online Marketing, Search Marketing | Tags: analytics, internet marketing, online branding, ppc, sem, seo, Web Analytics, web design, | No Comments »
June 9, 2011
Posted by Dejan SEO
I love freestyle link building. There is hardly anything more satisfying than getting in the zone and branching out into countless search iterations plucking opportunities one by one, thinking of great content ideas, implementing it, sending it out and watching it...
Posted in Best of Online Marketing, Search Marketing | Tags: new media, sem, seo, seo tools, seomoz, web 2.0, | No Comments »
June 1, 2011
As expected, Google is now offering +1 buttons that can be placed on any web page via a short code snippet. The code/button is supported in 44 languages, but +1 activity continues to show only on English-language search results on Google.com. (Google s…
Posted in Best of Online Marketing, Search Marketing | Tags: link building, local search, search engine, search engine event, search engine expo, sempo, seo, smx, technology news, | No Comments »
May 25, 2011
On a sunny, warm day in Minneapolis, marketers gathered near one of the city’s best attractions – LakeCalhoun – to learn about “Search and the Connected Consumer”, a view of how people retrieve information online and what that means for the future online and search engine...
Posted in Best of Online Marketing, Search Marketing | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
May 18, 2011
Google is favoring big brands.
If Google’s comments and actions of late, are anything to go by, the chances of the little guy, armed only with SEO chops, being able to compete with deep-pocketed corporates are becoming less and less likely. Google algorithms tend to reward...
Posted in Best of Online Marketing, Search Marketing | No Comments »
May 17, 2011
Is your website’s URL structure based on the perceived logic of your boss’ teenage son? Or even worse, a software engineer? Search-engine friendly labeling systems are critical for long-term search engine visibility.
Please visit Search Engine Lan…
Posted in Search Marketing | Tags: link building, local search, search engine, search engine event, search engine expo, sempo, seo, smx, technology news, | No Comments »
May 17, 2011
Just as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the victim of a PPC campaign strikeout. Good decision-making is the key to avoding and preventing some common PPC pitfalls. Her…
Posted in Search Marketing | Tags: search engine marketing, | No Comments »
