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This Week in Search for 10/28/09

November 1, 2009
Posted by Sam Niccolls   Eric Schmidt – What the Internet Will Look Like in 5 Years: Google’s CEO takes a look into the future and talks about some of the ways the internet will change, such as Chinese language sites outnumbering English language sites, an...

A Big Week For Real-Time And Social Search

November 1, 2009
Last week, both Bing and Google announced that they have made deals with Twitter to access and utilize data in their mainstream results. These deals are significant events, in the sense that a real human social layer is now in play with crawler-based algorithms. So in addition to my...

You No Longer Need the Google Toolbar to Use Sidewiki

November 1, 2009
Last month, Google introduced Sidewiki, a feature of the Google Toolbar that allows users to comment on any page on the web. The comments could only be viewed by others who have the toolbar and the feature installed. That was until now. Google has now introduced a Sidewiki...

5 Stages of the Organic Search Marketing Maturity Model

October 30, 2009
According to MarketingJive.com, “Quite often, sponsored or PPC receives all of the attention of marketing budgets”, but that’s because far too often, organic search marketing is being overlooked. The question is – where does your organization fit into the...

13 Relevant How To’s Of This Week (BONUS: 6 Essential Writing Tips)

October 30, 2009
TGIF … but also; wow, it’s Friday? Already?! Looking forwards to Friday’s office drinking brawl end of the week business meetings and Halloween tomorrow, we can’t help but have suffered “some” tunnel vision, right? But no worries because we (yes; whole...

Following Up After You Have Them

October 30, 2009
So you got them to opt in or try a free trail…. now what??? In the below video I talk about the importance of helping your customers see exactly why they made a wise decision and how to get the quickest…

Let the Music Begin! Google Makes Search Musical

October 30, 2009
There you go, what has been buzzing around for the couple of days is now finally official. Google has just rolled a new search feature for discovering millions of songs via the same simple Google music search interface. So now every music-related query that you do on Google’s...

Who are you working for, anyway?

October 30, 2009
No, I don’t mean your boss. Or your company (if you work in one). Or even your clients.  I mean your audience. Do you know what they want? Do you know what they’re looking for? Who they are? How old they are? And obviously the list goes on and on. If you’ve run...

Understanding Your Audience Is Underrated

October 29, 2009
When it comes to search marketing, many marketers seem to have a haphazard approach – trying out a bunch of different things and hoping one works. But is there value in a deeper research of your potential customer?

What is partnership marketing?

October 29, 2009
define:Partnership Marketing A smart collaboration of two or more organizations with the intent to develop a mid-term or long-term marketing program designed to meet each of their respective business goals. The need for a Partnership Marketing program exists when one organization can...