January 14, 2010
Now that we are at the close of 2009, there have been an abundance of articles and reports about 2010 marketing predictions with the biggest hopes for social media expansion and acceptance. Earlier this month, Forrester Research issued a report on interactive marketing predictions...
Posted in Social Media Recap | 1 Comment »
January 4, 2010
Somehow I stumbled on the Chiquita Banana website over the weekend and was really pleasantly surprised. I believe that simple, household names have amazing opportunity in social media (like Skittles or Butterball Turkey) because they don’t have much to explain about the...
Posted in Social Media Recap | 3 Comments »
December 22, 2009
As the year wraps up, it’s interesting to read predictions of the year – or now, decade – to come and also reflect on what’s happened this past year. Most bloggers and industry professionals agree: this has been a landmark year for social media, where the...
Posted in Social Media Recap | Tags: future of social media, social media strategy, social strategy, | No Comments »
December 8, 2009
It’s surprising to me when i realize that in some place, the debate about whether or not to engage in social media is still raging on. Some companies/sites/businesses just don’t see the importance, apparently, or maybe they’re concerned about other things like ROI,...
Posted in Social Media Recap | Tags: altitude branding, branding, ROI, Social Media, | No Comments »
December 1, 2009
You’ve heard the saying: It’s not HOW MANY followers you have, it’s WHO your followers are. In the quest to extend the reach and return of your social media campaign DaveFleet’s blog calls BS on this statement. Of course, neither extreme is true 100 per cent...
Posted in Social Media Recap | Tags: Econsultancy, facebook, ROI, Social Media, social profiles, twitter, | 4 Comments »
November 24, 2009
I saw the post about meformers vs. informers on Steve Rubel’s Lifestream and thought it was an incredibly poignant way to illustrate the majority of people who are contributing to Twitter. I know I’m guilty of quite a lot of “meforming” – that is,...
Posted in Social Media Recap | Tags: hubspot, Personal Branding, re-tweet, Social Media, twitter, | 2 Comments »
November 18, 2009
BrandingStrategyInsider makes the case the social media is NOT the answer for everyone, namely, those with a weak brand or message. As much as we social media ambassadors want everyone to see the light, renounce their luddite ways, and get involved, the article does have a point....
Posted in Social Media Recap | Tags: branding strategy, Econsultancy, marketing strategy, Social Media, viral video, | 3 Comments »
November 10, 2009
Unfollow ALL
If you’re like me, you’ve gotten the urge to just start your social media profiles over from scratch. Maybe you were discriminating enough with who you allowed into your inner sanctum. Maybe you’re now being bombarded with spammy messages from...
Posted in Social Media Recap | 1 Comment »
November 3, 2009
Social Media fact and fiction
I read SmartBrief’s post on lies told by social media consultants with interest, as one of my titles as the internet has morphed and changed the way we do business has been “social media consultant.” So I wanted to know what types of...
Posted in Social Media Recap | Tags: blogging, consulting, MIT, Social Media, | 3 Comments »
October 30, 2009
There have been several interesting posts recently about time and resource management in regards to social media. One blogger stated he had never seen such a quick adoption of a new technology (with some exceptions of course) ~ so it’s especially important to figure out how...
Posted in Social Media, Social Media Recap | 8 Comments »
