December 22, 2011
Whether you’re reaching out to clients, dedicated fans, or just the casually interested, email newsletters are an amazingly effective tool for marketing your business online. Among the benefits: Nurturing leads to stay under potential customers’ noses until they’re ready to buy...
Posted in Demand Generation, Search Marketing, Social Media | No Comments »
December 22, 2011
2012 is going to be a big year for adoption of social media for B2B companies. We expect that early adopter companies will move even further out in front by becoming social in many areas of their business, while more of the second wave adopters will begin to see value in social media...
Posted in Best of Online Marketing, Social Media | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
December 20, 2011
It’s no secret that search engines are increasingly looking at social signals such as tweets or Facebook Likes as part of their fast evolving algorithms.
The arrival of Google+ and subsequent launch of brand page functionality has focused the spotligh…
Posted in Best of Social Media, Social Media | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | No Comments »
December 20, 2011
The potential that online marketing has to brand companies and engage a targeted audience is growing exponentially. Social media platforms such as Twitter, Facebook and Google+ have been adapting to this new wave of marketing by rolling out new features that make it easier for...
Posted in Best of Social Media, Social Media | Tags: blogging, branding, Build Your Business Online, Facebook Fan Page, social media marketing, twitter, web content, Web Success, Web Success Team, | No Comments »
December 20, 2011
When it comes to managing social media communities, there are always shades of gray as to what exactly is appropriate. So the question arises … how do you combat social spam? In this post, you’ll find a very basic six-step process to help with your own efforts.
Posted in Best of Social Media, Social Media | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
December 20, 2011
Facebook has begun introducing a new feature which allows business pages to receive private messages from their fans on the social network. The new communications option, which has appeared for…
Posted in Best of Online Marketing, Social Media | Tags: next web conference, Search Marketing, Social Media, social media marketing, | No Comments »
December 20, 2011
By Carrie Kerpen It’s that time again– the time when every social media marketer makes their “predictions” for the upcoming year. Here’s Likeable’s take on what’s next! 1. Mobile optimization becomes a “permission to play”. Data will continue to emerge that shows...
Posted in Best of Social Media, Social Media | Tags: Facebook marketing, Social Media, social media marketing, Twitter marketing, word of mouth marketing, | No Comments »
December 20, 2011
If your Facebook Page no longer has the growth and activity it did when you first launched the Page, you’re not alone. Many nonprofits have experienced the similar flatlining due to shifting priorities, turnover, or ineffective strategies. The good news is that you can start fresh,...
Posted in Best of Social Media, Social Media | Tags: Blogging for non-profits, Facebook for non-profits, Non-profit social media marketing, small business marketing, Twitter for non-profits, | No Comments »
December 15, 2011
In an effort to catch your eye on their Facebook pages, brands have experimented with apps and splashy profile photos. But in almost all cases,…
Posted in Best of Online Marketing, Social Media | Tags: best practices, buzz marketing, new media, online media opinions, social media commentary, social media news, technology news, viral marketing, web tips, word of mouth, | No Comments »
December 13, 2011
With all the recent talk about cutbacks in the US Postal Service due to reduced volume of mail, this seemed like a good time to look at ways to use social media to make your B2B direct mail more effective. Direct mail makes up 52% of mail in the United States and according to a [...]
Posted in Best of Social Media, Social Media | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
