December 13, 2011
The following post is an excerpt from my chapter in Danny Iny’s new book, Engagement From Scratch: How Super Community Builders Create a Loyal Audience and How You Can Do the Same. It features lessons in community building and content marketing from the likes of Guy Kawasaki, Brian...
Posted in Best of Social Media, Social Media | Tags: conversation marketing, new media, social media strategy, word of mouth, | No Comments »
December 13, 2011
Niche social sites are paving the way for the new era of online marketing. As businesses embrace social media strategies they are finding more and more that they can define their branding by using “niche” social sites to target their audiences and to interest smaller...
Posted in Best of Social Media, Social Media | Tags: blogging, branding, Build Your Business Online, Facebook Fan Page, social media marketing, twitter, web content, Web Success, Web Success Team, | No Comments »
December 13, 2011
Maybe I should just republish this post every day for the next ten years (or however long it takes for content bloggers, social media “gurus” and marketing authors/speakers to get this). With a little repetition – and surely with enough time – even the dumbest and most...
Posted in Best of Social Media, Social Media | No Comments »
December 13, 2011
With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven’t benefitted from them yet, are evergreen enough that you can continue to leverage...
Posted in Best of Social Media, Social Media | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
December 13, 2011
The new, new Twitter is upon us and while some of you already have access to it, others will have to wait up to three weeks. I’m not one to write about new features or products as they’re released. But I would like to take some time to review why this version of Twitter is [...]
Posted in Best of Social Media, Social Media | Tags: business marketing, media strategy, new media, online communications, pr, | No Comments »
December 8, 2011
Using social media to promote your business generates leads. Creating a Facebook business page can help get the word out about your business and locate potential customers.
Posted in Social Media | Tags: blogging, branding, Build Your Business Online, Facebook Fan Page, social media marketing, twitter, web content, Web Success, Web Success Team, | No Comments »
December 5, 2011
I was reading about the latest so-called “social media disaster”–this one from Qantas Airlines–when I was struck by a sentence in the Reuters article: “PR experts said the campaign was… a classic example of the dangers of unpredictable social...
Posted in Best of Social Media, Social Media | No Comments »
December 5, 2011
TweetHaving already looked at the Facebook engagement and content strategy of two large rival consumer brands (Unilever’s AXE v P&G’s Old Spice) we thought it would be interesting to use social analytics tool Socialbakers to look at the engagement levels for another two...
Posted in Best of Social Media, Social Media | Tags: customer experience, hosting platform, online communities, Social Media, social media software, web 2.0, Website Usability, | No Comments »
December 5, 2011
Every B2B company has advocates, fans and influencers, but they are not all created equal. In a recent article published on the The Network, Cisco’s newsroom there is a discussion of super influencers. Every company has those too.
Traditionally, you had a core group of customers...
Posted in Best of Social Media, Social Media | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
December 5, 2011
Social media is the obligation of everyone in the company. Encourage everyone to contribute. Make sure they know how to engage.
Posted in Best of Social Media, Social Media | Tags: advertising, online journalism, public relations, publishing, social media monitoring, social media strategy, | No Comments »
