January 11, 2010
Now, more than ever, you need to analyze your site or company’s return on investment. Across whatever platforms you’re utilizing from social media campaigns to search marketing to AdWords, it’s important that you have a good grasp on what’s working and how...
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December 21, 2009
We all know that one of the big problems marketers have with social media is the difficulty in measuring ROI. But as the social media and analytics worlds evolve, we’re getting solutions to these problems – or at least we’re finding ways to deal with the issues that...
Posted in Web Analytics Recap | Tags: analytics, Mashable, post rank, social analytics, Social Media, social media analytics, | 3 Comments »
December 14, 2009
Much of the news, trends and updates in the Analytics sphere comes from Google. Of course, there are a lot of other options out there, but – as seems to usually be the case – Google’s app is easy to use, free, easily accessible and yet has the opportunity to mine a...
Posted in Web Analytics Recap | 3 Comments »
December 7, 2009
Analytics can be confusing to say the least. There are some great tools out there, even ones that help you manage the analysis of your site if you know very little about doing so. But at what point do you outsource and give the job to a person or firm who lives and breathes...
Posted in Web Analytics Recap | Tags: google, google analytics, quantcast, web analitycis world, Web Analytics, | 3 Comments »
November 30, 2009
‘Tis the season, right? We’re all probably hoping for a few treats this holiday season, and you can check some special analytics tools off your list thanks to a couple new features.
1. Up first, ClickTale launches a heat map that shows the mouse movement of your...
Posted in Web Analytics Recap | Tags: analytics, blog storm, click through, google, heat map, seo, statistics, | 2 Comments »
November 23, 2009
When I think of analytics, my mind automatically goes to Google, but – as the posts show this week – there are plenty other of analytics options that should be on your radar. Google has a number of helpful features, but you can go deeper and more specific with other...
Posted in Web Analytics Recap | Tags: analytics, analytics 360, blogstorm, BLVD status, clicktale, Econsultancy, google analytics, yahoo analytics, | 1 Comment »
November 16, 2009
Here’s something else you can use Google analytics for: keeping track of leads cultivated on the phone. No matter how attached at the hip most of us are to our email, internet, online reporting, etc., sometimes there’s no substitute for an old-fashioned conversation. And...
Posted in Web Analytics Recap | Tags: Econsultancy, filters, google analytics, Web Analytics, | 1 Comment »
November 9, 2009
Google analytics was sure making headlines this past week! Just about every blog featured something having to do with new updates or offerings. Although there are many other, more advanced analytics tracking programs and software, Google still apparently has a sizable piece of the...
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October 30, 2009
If you sometimes feel like your left hand doesn’t know what the right hand is doing when it comes to managing the return on your online marketing efforts, you’re not alone. And now there’s a tool so the left and right hands can meet each other and be informed on one...
Posted in Web Analytics, Web Analytics Recap | No Comments »
August 12, 2009
Back in June, on the old OMM blog, Bill Bruno posted an incredibly helpful list of resources for those of us who are only just beginning to wrap our heads around web analytics. And because I think too many of you may have missed his invaluable resource, I’m jumping him to the...
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