November 18, 2009
Don’t overlook the importance of analytics when evaluating a web design, usability or how effective a site it. It doesn’t do any good to take all the usability advice in the world if you don’t have a way to track results. For each of the actions you will need to...
Posted in Web Analytics | Tags: analytics tools, google analytics, internet marketing, local search optimization, seo, social media optimization, video optimization, Web Analytics, web usability, | No Comments »
November 18, 2009
Webtrends has roled out with Analytics 9 which includes a redesign of their reporting interface, real-time reporting, an iPhone Application, and alerts.
Belo are details on some of the new features:
Up-to-the-Minute Analytics: receive real-time updates on key web metrics, and...
Posted in Web Analytics | Tags: google analytics, internet marketing, local search optimization, seo, social media optimization, UI, video optimization, Web Analytics, webtrends, | No Comments »
November 17, 2009
Not all analytics tools work the same, or will deliver the same results. So how do you determine which one(s) you’ll use? A lot of the info out there to help you make your decision is really just not useful. Hopefully this list will be!
Posted in Web Analytics | Tags: analytics, analytics tools, google, mediapost, | No Comments »
November 16, 2009
Here’s something else you can use Google analytics for: keeping track of leads cultivated on the phone. No matter how attached at the hip most of us are to our email, internet, online reporting, etc., sometimes there’s no substitute for an old-fashioned conversation. And...
Posted in Web Analytics Recap | Tags: Econsultancy, filters, google analytics, Web Analytics, | 1 Comment »
November 16, 2009
Sometimes, it seems like omniscience. With our Ad Impact product, we’re able to measure the impact of advertising exposure on online behavior. Did an ad lead to more visits, searches, sales? The answer rests comfortably in Compete’s data. This gives us an enviable...
Posted in Web Analytics | Tags: ad impact, advertising analytics, advertising decay, online tools, referral analytics, search analytics, site analytics, social media analytics, | No Comments »
November 12, 2009
Advanced Filtering in Google Analytics simplifies narrowing down data in the reports table by allowing threshold filters to be created. Instead of creating standard profile filters or weeding through rows and rows of data, Advanced Filters can be created on the fly for any...
Posted in Web Analytics | Tags: google analytics, internet marketing, local search optimization, seo, social media optimization, video optimization, Web Analytics, | No Comments »
November 12, 2009
To follow Bill’s analysis of the WSJ, here’s a local review of Google’s importance to the News Ltd News titles in Australia. I have aggregated Google Australia (google.com.au), Google (google.com) and Google News Australia (news.google.com.au) to provide a comparative...
Posted in Web Analytics | Tags: ecommerce, industry trends, newscorp, rupert murdoch, Search Marketing, Social Media, technology news, Web Analytics, web development, | No Comments »
November 11, 2009
This is the second part on a series of posts to document how you can track telephone calls in Google Analytics.Sorry for the delay guys, but I’m back to tell you probably the most simple part of the Call Tracking process namely, setting up your Googl…
Posted in Web Analytics | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | 1 Comment »
November 9, 2009
Google analytics was sure making headlines this past week! Just about every blog featured something having to do with new updates or offerings. Although there are many other, more advanced analytics tracking programs and software, Google still apparently has a sizable piece of the...
Posted in Web Analytics Recap | No Comments »
November 9, 2009
Yesterday Google added an Advanced Filters tool to the content reports allowing users to filter using a number of different parameters. The tool even supports regular expressions.
The filter can be seen at the bottom of the keyword or content reports and allows you to drill down into...
Posted in Web Analytics | Tags: link building, ppc, seo, web development, | No Comments »
