March 8, 2010
The other day a non-technical friend of mine told me how his webhost shut him off because he was using too much bandwidth. I was pretty surprised because they allocate him hundreds of GB per month and his website does not get much traffic.
He was dumbfounded. He loaded up his...
Posted in Best of Online Marketing, Web Analytics | Tags: affiliate marketing, analytics, blogging, ecommerce, google analytics, javascript, make money online, | No Comments »
March 8, 2010
Most analytics tools measure different things using different techniques, so its rather inevitable that they wont correlate.
I don’t know what system or package you’re using for counting your banner ad impressions, but I’m going to spin out a scenario and then you can tell me...
Posted in Online Advertising, Web Analytics | Tags: google analytics, Online Advertising, small businesses, technology news, technology reviews, | No Comments »
March 5, 2010
In the spirit of the Winter Olympic games that ended last week, I would like to talk about the “winner” of the final A/B experiment we did for the Official Vancouver 2010 Olympic Store. We already achieved significant improvement with help of previous tests on the checkout...
Posted in Web Analytics | Tags: b2b, b2c, consumer behavior, consumer loyalty, ecommerce, lead generation, sales, | No Comments »
March 4, 2010
When it comes to their social-media efforts, companies are chucking a lot of pasta at the wall, hoping some of it will stick.
The long Phase One in the emergence of social media, say 1999 to 2006, was a period of social networking for people, not companies. From the founding of...
Posted in Best of Online Marketing, Web Analytics | Tags: adwords, bing, cpc, ecommerce, google analytics, internet retailer solutions, market research, online retail, ppc, seo, shop.org speaker, tom funk, web 2.0, website optimizer, yahoo, | No Comments »
March 3, 2010
Posted by digitalalex
Referenceable content is the holy grail of online communities. People talk about it, comment on it, link to it, tweet it and visit it over and over again. In a world full of chatter, it sets you apart as an authoritative voice.
Creating referenceable content...
Posted in Best of Online Marketing, That's what she said, Web Analytics | Tags: google analytics, measurement, new media, sem, seo, seo tools, seomoz, web 2.0, Web Analytics, | No Comments »
March 3, 2010
It is amazing what our visitors know and don’t tell us. That’s why we have to keep asking them, and surveying, and looking at our analytics
A couple days ago, I was working with a customer on his website, and saw that as soon as the visitor chose to put something into the...
Posted in Web Analytics | Tags: a/b, best practice, conversion rate, google analytics, mvt, Search Marketing, technology news, | No Comments »
March 2, 2010
If you’re a media site, one of the most critical measurement objectives is to assess the success of your content. But how does one go about measuring this? Default web analytics reports often fall short in this area. Let’s take a look at some of the most popular content metrics...
Posted in Best of Online Marketing, Web Analytics | Tags: ROI, social media measurement, Web Analytics, web metrics, web scoring, | No Comments »
February 26, 2010
It’s not easy being in ad sales these days. We bear the responsibility of generating the majority of revenue associated with our publication(s) but have almost no decision-making authority when it comes to the tools, technology and training we need to gain a competitive edge.
I...
Posted in Web Analytics | Tags: digital advertising, emedia, Online Advertising, online magazine, print online integration, print to online, | No Comments »
February 26, 2010
Well… up until now, you couldn’t. Thank goodness that there are analytics firms like Webtrends charging ahead on this front. Webtrends (disclosure: they are a client) made a decision over a year ago that the web site was but a small piece of the overall analytics puzzle.
Since...
Posted in Best of Online Marketing, Web Analytics | Tags: blogging, brand marketing, ecommerce, seo, social media strategy, web 2.0, web design, wordpress, | No Comments »
February 20, 2010
A look back at a couple articles from 2007 and a call for comments about measuring SEO performance and predicting future success in 2010.
Posted in Best of Online Marketing, Web Analytics | Tags: analytics, google analytics, search engine optimization, seo, | No Comments »
