December 23, 2009
One of the biggest, time-tested tips for getting your site more visibility is to generate links to it on other sites, which is done by having great content on YOUR site in the first place! Of course, this is easier said than done or more sites would be engaging in this practice. The...
Posted in Website & Content Strategy Recap | Tags: content creation, content management, copyblogger, Econsultancy, web content, | 3 Comments »
December 17, 2009
Too often when working with clients, many of us in the content strategy world see people wanting to throw everything at the wall and see what sticks. Not only can this be unfocused and expensive, but you run the risk of just throwing too much at your audience and fragmenting your...
Posted in Website & Content Strategy Recap | Tags: dosh dosh, doshdosh, social strategy, website content, website strategy, | 1 Comment »
December 9, 2009
Cultivating good website and content strategy seems to lend itself to listmaking – posts that create lists of ways in which to build a better site, or improve the one you had. This week, content was supreme. Instructions on how to maximize your writing potential – and in...
Posted in Website & Content Strategy Recap | Tags: content writing, ecommerce, web content, website and content strategy, writing tips, | 5 Comments »
December 2, 2009
A couple interesting posts this week concerning content. The first, from WeAreMedia concerning social content strategy. First of all, what actually is meant by “social content strategy”? WeAreMedia defines it as three things: 1). Website content, 2). Social Outposts, and...
Posted in Website & Content Strategy Recap | 2 Comments »
November 26, 2009
With so much buzz on blogging this week, I’m a little surprised I didn’t see the above claim, although there probably statements to that effect somewhere! This was definitely the week to take note of blogging tips. There was a little bit of something for everyone, from...
Posted in Website & Content Strategy Recap | Tags: blogging, blogging tips, blogs, copyblogger, guest posts, top tips, | 7 Comments »
November 11, 2009
AdAge recently released a study by Nielsen suggesting that search played a small, and possibly shrinking, role in online retail sales. Needless to say, this caused quite an uproar within the Online Marketing community, prompting an onslaught of blogs, posts, feedback, comments,...
Posted in Website & Content Strategy Recap | Tags: adage, content strategy, nielsen, search, Search Marketing, shop.org, web strategy, | 3 Comments »
November 4, 2009
Personal branding informs corporate brands
Redcouch recently wrote a hybrid post focusing on personal branding and corporate branding and how each has changed with the advent of social media. Before new media, “personal branding” was really just your reputation –...
Posted in Website & Content Strategy Recap | Tags: corporate branding, personal brand, strategy, video, web video, website and content strategy, | No Comments »
October 30, 2009
I was intrigued when I came across this idea from BrandFlakesForBreakfast. Normally one of our go-to online advertising blogs, BrandFlakes had an interesting post on borrowing logos and content for your site, rather than re-doing and integrating on your own. Of course there are some...
Posted in Website & Content Strategy, Website & Content Strategy Recap | 3 Comments »
October 20, 2009
As much as it pains me a little to write the above, it’s true. And in web world, you can never be too prepared. Blogs in the web design space have been abuzz with ideas about how to maximize marketing, leads and sales prior to the mad holiday rush. And it’s good to be...
Posted in Website & Content Strategy Recap | No Comments »
