September 15, 2010
I’m always surprised when there’s a great deal of news buzz over something everyone knew was going to happen. When I lived in Milwaukee, we’d joke about the first snowfall of the year and the sorry assignment given the lowliest reporter to stand on a giant pile of...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: advertising, b2b, branding strategy, consumer marketing, interactive marketing, new media, word of mouth, | 1 Comment »
September 7, 2010
A Guest post from Stanford from Pushing Social.
No doubt about it – Content is King. However, the formula for successful blogging doesn’t end there. In fact, content is just the beginning. If you want to make money, create a loyal readership, or attract new clients, you need to...
Posted in Best of Social Media, Website & Content Strategy | Tags: b2c, best practices, blogging, making money online, online entrepreneurship, | 1 Comment »
September 1, 2010
The answer is…Yes. According to a soon-to-be-released research report from MarketingProfs/Junta42, 55% of b-to-b marketers outsource some portion of their content marketing. Larger companies (1,000 employees or more) are 60% more likely to outsource than micro-companies (less...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: content marketing, content strategy, web content strategy, | No Comments »
September 1, 2010
A few months ago, I did some research into visualizing how a story spreads across the Twitterverse and how that spread could be visualized.
Using a combination of the Twitter API, the TweetMeme API and the Processing visualization library, I was able to graph the spread of a handful...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 3 Comments »
September 1, 2010
I’d dump Q and maybe J.
Because if attention spans continue shrinking, we’ll need to cut down the alphabet to make words shorter (shrtr).
Given the online ADD epidemic, it surely makes sense to go short if you’re producing articles for a newsletter, blog or website?
Not...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: deliverability, landing pages, newsletters, small business, | 1 Comment »
August 30, 2010
The majority of independent online video content being created is mostly unwatchable.
I’m usually not that critical of online video (and, I’m the first to admit that I am guilty of creating some of this unwatchable content as well), but as the Internet matures, grows and...
Posted in Best of Social Media, Website & Content Strategy | Tags: advertising, digital marketing, interactive marketing, mass media, podcasting, publishing, web 2.0, | 3 Comments »
August 24, 2010
A Guest Post by The Blog Tyrant
photo credit: andronicusmax
World of Warcraft has over 11 million subscribers paying monthly fees. It is one of the most addictive video games of all time. In fact, there are several websites devoted to just helping people quit the game. There is even...
Posted in Best of Social Media, Website & Content Strategy | Tags: b2c, best practices, blogging, making money online, online entrepreneurship, | No Comments »
August 11, 2010
The first five articles in this series have made the case for some important concepts: treating content as an asset, seeing your posts as tools for meeting your (and of course your readers’ goals), and so on.
The natural corollary to all this is the notion that while your blog is a...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: blog, blogging, content marketing, content strategy, | No Comments »
August 4, 2010
You want your video to get viral. That means it has to touch a LOT of people. So, how do you take an innocent video and turn it into the life of the party? No, not through massive amounts of alcohol; through the right mix of charm and skill.
What does it mean to go “viral”? In...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: analytics, internet marketing, online branding, ppc, sem, seo, Web Analytics, web design, | No Comments »
July 28, 2010
Once you’ve made the decision to get involved in online video, and picked the video style that you think fits both your personality and your goals, it’s time to start thinking about production. And in online video production, there are really only two choices: self-produce,...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: online video, video marketing, video search optimization, video seo, viral marketing, | No Comments »
