January 12, 2012
If you’re a marketer or serve any function of marketing, the term content marketing has most probably passed your desk within the past year. It’s not a new item, but…
Posted in Best of Online Marketing, Website & Content Strategy | Tags: next web conference, Search Marketing, Social Media, social media marketing, | No Comments »
December 29, 2011
Content is becoming an important part of consumer marketing efforts. To illustrate just how important, we will present several case studies and how-to articles from this past year.
Posted in Best of Online Marketing, Website & Content Strategy | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
December 22, 2011
In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it’s a good idea to have a support system in place to make sure your content has a fighting chance. In addition to writing about trending topics and...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: direct marketing, graphic design, market research, ROI, Search Marketing, seo, Social Media, Web Analytics, web metrics, word of mouth, | No Comments »
December 15, 2011
Every good story needs struggle. What engages us is our connection to the character’s feelings. We relate to them and we want the character to win.This is why customer testimonials are powerful.
Posted in Best of Online Marketing, Website & Content Strategy | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
December 15, 2011
Google’s Panda update is the hot topic in the affiliate world and with good reason. Affiliate sites, in general, are more susceptible to the effects of Panda, which have caused some sites to lose anywhere from 20 to 95 percent of their organic tra…
Posted in Best of Online Marketing, Website & Content Strategy | Tags: search engine marketing, | No Comments »
December 8, 2011
What’s a landing page, how and where to get one — and what to do with it?
Post from: Search Engine People SEO Blog
What Is A Landing Page And How Is It Used?
Posted in Best of Online Marketing, Website & Content Strategy | Tags: google adwords, google analytics, ppc, reputation management, seo, web usability, | 1 Comment »
December 8, 2011
Readers of Online Marketing Blog know I have a bent for holistic SEO and the role of content marketing across the entire brand and customer relationship (customer life cycle marketing). A lot of commentary in the SEO world over the past few years has been about moving levers...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
December 1, 2011
As crazy as it can be for consumers, holiday retail is like bacon-flavored manna for marketers. While the online opportunity is huge, it’s crucial to stand out from the crowd, by remembering those who make up the crowd. You must offer shoppers a thorough, convenient, enjoyable...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
November 23, 2011
As SES Chicago reaches its final sessions the audience is still alert and ready to learn at TopRank CEO Lee Odden’s afternoon presentation on “Content Marketing & Optimization.” According to Google’s Eric Schmidt, every 2 days we create as much information as we did...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: b2b, blogging, contextual advertising, copywriting, digital technology, Email Marketing, interactive marketing, ppc, public relations, seo, viral marketing, Web Analytics, | No Comments »
November 17, 2011
I recently put together a new content marketing presentation focusing on the eight things I would be doing as a marketing executive now and into 2012. I thought I’d share it with you. Odds are, all of these won’t work for you, but I guarantee that at least one could make a...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: content marketing, content strategy, web content strategy, | No Comments »
