December 4, 2009
A great and effective way to make certain that your small business or company’s website appears on the result pages of search engines, such as Google and MSN, is to use site tags. Even though Pay-Per-Click campaigns and keywords are just as important, HTML tags tend to do a ...
Posted in Website & Content Strategy | Tags: Charlotte web design, google, html tags, msn, search engines, seo, title tags, | No Comments »
December 3, 2009
It’s hard not to cave into potentially fleeting fame by integrating some flash-in-the-pan, sensational stories into your stream via blog, twitter etc. If you aren’t staying with the content that GOT you to where you are now, then you’re leaving the door cracked open...
Posted in Website & Content Strategy | Tags: brand strategy, buzz, content strategy, online brand reputation, viral marketing, website strategy, word of mouth, | No Comments »
December 3, 2009
I see this everyday: websites that provide great information, are updated regularly, and designed with the utmost of care but are lacking the essential: search engine optimized content! Just putting up a website and crossing your fingers that it’s done the job to get indexed by...
Posted in Website & Content Strategy | Tags: blog writing, content strategy, seo, website writing, | No Comments »
December 2, 2009
A couple interesting posts this week concerning content. The first, from WeAreMedia concerning social content strategy. First of all, what actually is meant by “social content strategy”? WeAreMedia defines it as three things: 1). Website content, 2). Social Outposts, and...
Posted in Website & Content Strategy Recap | 2 Comments »
December 2, 2009
Does “remove the corporate website from a marketing budget” sound counter-productive to an online marketing strategy? Yet there are a number of reasons why getting a corporate site off the payroll would encourage more differentiation and innovation.
Posted in Website & Content Strategy | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
December 2, 2009
If you spend time building and installing a content management system for a company or client, only to have it go unused, it can be frustrating for you and them. It’s important to understand the reasons why many customers don’t end up using their CMS systems and how...
Posted in Website & Content Strategy | Tags: .net, css, javascript, php, social media strategies, technology news, website revenue strategies, | No Comments »
November 26, 2009
With so much buzz on blogging this week, I’m a little surprised I didn’t see the above claim, although there probably statements to that effect somewhere! This was definitely the week to take note of blogging tips. There was a little bit of something for everyone, from...
Posted in Website & Content Strategy Recap | Tags: blogging, blogging tips, blogs, copyblogger, guest posts, top tips, | 7 Comments »
November 26, 2009
Recently-released studies show security concerns among governmental IT leaders. Policy makers are being told that the applications we know and love are dangerous and pose gaping security loopholes for cyberterrorism. Is a Big Brother overprotective meltdown?
Posted in Website & Content Strategy | Tags: cyber security, governmental security, online security, readwriteweb, | No Comments »
November 25, 2009
Ever wondered how some sites just have “it”? That somewhat un-definable factor that makes them look sharp, as well as easy to navigate? Of course there are a number of elements that go into a good site strategy, but here we attempt to uncover a few of the reasons why our...
Posted in Website & Content Strategy | Tags: blogging, css, seo, top ten lists, web content, web strategy, web usability, website tools, | No Comments »
November 25, 2009
The more I research Web sites—and I’ve checked out many thousands—the more I realize that the best ones unite many important factors in a way that is difficult to describe. They just feel right—as if the creator of the site…
Posted in Website & Content Strategy | Tags: b2b, best practices, blogging, brand strategy, buzz, online brand reputation, pr, viral marketing, word of mouth, | No Comments »
