October 27, 2010
The coming marketing decade will be about common sense. Most of the tools we need to develop relevant, engaging and reputable brands exist. It’s just a matter of using them. So rather than tell you about the next new thing to use, I encourage you to double-check whether your 2011...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: customer experience, Demand Generation, ecommerce, marketing strategy, online branding, | 1 Comment »
October 21, 2010
We’ve been working on a web content inventory and ran through a number of oldie-but-goodie content marketing resources. Hope they’re helpful. The Content Marketing Playbook Our most popular eBook…42 different ways to leverage content marketing. Includes over 50 case...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: content marketing, content strategy, web content strategy, | No Comments »
October 21, 2010
IN SUMMARY: It’s not what you say but how you say it. Answering simple questions can reduce your bounce rate and increase conversions. Test putting bullet point answers to frequently asked questions (FAQs) on relevant pages of your website.Let’s se…
Posted in Best of Online Marketing, Website & Content Strategy | Tags: adwords, google analytics, Online Advertising, site analaytics, web conversion, | No Comments »
October 20, 2010
SEO, Social Media, PPC, banner ads etc are all important to drive traffic to your site! But we all spend so much time trying to drive traffic and not many people focus on what to do when the traffic gets there! Do a lot of people bounce from your site quickly? Are you getting the...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: search engine advertising, seo, technology news, technology reviews, | No Comments »
October 14, 2010
There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers....
Posted in Best of Online Marketing, Website & Content Strategy | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 12 Comments »
October 12, 2010
Website redesign can be lethal or liberating for your business. Know what you are getting into before you sign the contract.
Most recently, we covered the website redesign topic in a webinar with HubSpot’s VP of Marketing, Mike Volpe. We received nearly 400 questions during the...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
October 4, 2010
Making decisions is tough. Consumers today have more choice than ever, and in many markets, competition is fierce. For many individuals, pulling the trigger and making a big decision is all but impossible.
Needless to say, consumer inaction is a proble…
Posted in Best of Online Marketing, Website & Content Strategy | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | No Comments »
September 27, 2010
I’m pleased to announce that for the next few weeks I’ll be reaching out to some of the thought leaders in my own specialty, Content Strategy. You can probably imagine that I’m just tickled pink with the opportunity! I’ve decided to kick it off with someone who I’ve yet to...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: content marketing, content strategy, content strategy defined, | No Comments »
September 21, 2010
One of the biggest issues people and companies struggle with in the blogosphere is finding meaningful content to write about on a frequent basis. My thoughts, both profound and irrelevant, powerful content is at your fingertips, you just have to know where to find it.
Three tips...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: blogging, online strategy, Social Media, | No Comments »
September 21, 2010
Funny how all the social media pundits were screaming, “Content is King!” from rooftops as far back as there were social media pundits. If you heard that line once in advice, conference talks or webinars from 2005-2008, you heard it 10,000 times. Unfortunately, most of those very...
Posted in Best of Online Marketing, Website & Content Strategy | Tags: advertising, online journalism, public relations, publishing, social media monitoring, social media strategy, | No Comments »
