October 30, 2009
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When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in...
Posted in Website Usability | Tags: adobe, content management system, css, flash, graphic design, graphics, javascript, source code, user interface, wysiwyg, | No Comments »
October 30, 2009
In the endlessly self-referential world of Twitter, the company made its own headlines today with the rollout of Twitter Lists. The microblogging service has now enabled about 50% of Twitter accounts with the functionality, which is slowly trending on…
Posted in Website Usability | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | 2 Comments »
October 26, 2009
Price is no object for great user experiences. Cisco recently purchased the Flip Video recorder for $590 million and Amazon is now the major share holder for Zappos. Amazon purchased Zappos for $847 million in stocks and cash.
The Flip video camera is a great experience in...
Posted in Website Usability, Website Usability Recap | 1 Comment »
October 26, 2009
It’s time we break the habit of thinking we gotta cram as much as possible above the fold because people don’t like to scroll.
It just ain’t so!
Here’s a nugget from a post I came across — The myth of the page fold: evidence from user testing (via The Grok):
Over the last 6...
Posted in Website Usability | Tags: b2b, b2c, consumer behavior, consumer loyalty, ecommerce, lead generation, sales, | 1 Comment »
October 20, 2009
Usability evaluations are good for many things, but determining a team’s priorities is not one of them. The Molich experiment proves a single usability team can’t discover all or even most major problems on a site. But usability testing does have value as a shock treatment, trust...
Posted in Website & Content Strategy, Website Usability | No Comments »
October 20, 2009
Top tips for maximum trading during the Xmas/Holiday period It’s late in the day, but it’s not too late to implement or give due consideration to many of the following tips that will help you maximise the commercial opportunities for your business during the impending peak...
Posted in Integrated Strategy, Website & Content Strategy, Website Usability | Tags: content management, customer experience, ecommerce, industry news, multi-channel, online shopping, platforms, shop.org speaker, | No Comments »
October 20, 2009
Can people spot “cheesy” and unprofessional sites consistently?
They absolutely can – very quickly!
2005 research led by Dr. Gitte Lindgaard of Carleton University in Ottawa, Canada suggests that people make up their minds in 1/20th of a second (the judgments were being formed...
Posted in Website Usability | No Comments »
October 20, 2009
This blog post is guest-written by Lisa Tu, Bazaarvoice Community Manager.
Free People is known for being one of our more innovative clients who consistently think outside of the box. They love their Top Reviewers, and have featured them in numerous blog posts. This time, they...
Posted in Integrated Strategy, Social Media, Website Usability | Tags: brand community, consumer experience, consumer generated content, ecommerce, marketing strategy, shop.org, social networking, technology news, word of mouth, | No Comments »
October 18, 2009
What is simplicity worth; to Cisco Systems apparently quite a lot. One can visualize the PowerPoint deck from Cisco’s investment banking group showing how acquisition of Pure Digital Media (maker of the Flip Video Camera) would: A) be a potentially decent financial investment and...
Posted in Website Usability | Tags: user experience, | No Comments »
October 13, 2009
Posted in Website Usability | Tags: adobe, content management system, css, flash, graphic design, graphics, javascript, source code, user interface, wysiwyg, | 3 Comments »
