December 3, 2009
Usability testing can be an intense process, and even once you have a product or site you feel is ready for primetime, keeping it up-to-date and integrated with the latest and greatest offerings can be quite a task. Fortunately there are tools that help with both these problems, no...
Posted in Website Usability Recap | No Comments »
December 3, 2009
Keywords. Meta tags. Alt text.
These elements make up search engine optimization (SEO), but how can they help produce a more user-friendly site?
Keywords help you build focused site content. With a keyword saturation rate of 2 to 4%, you remain focused on what you include on your...
Posted in Website Usability | Tags: internet marketing, new jersey marketing firm, online branding, seo, strategy, Website Usability, | No Comments »
December 3, 2009
There has been some great discussion on the use of breadcrumb navigation as of late. Navigation is an important issue that Webmasters, IT and Search marketers are often faced with when planning…
Online marketing tips and search engine news at …
Posted in Website Usability | Tags: breadcrumb navigation, Usability, user interface, | No Comments »
December 2, 2009
There is a perception about usability testing that it is both time consuming and expensive. While it can be time consuming, good usability testing certainly can be inexpensive. You will find out with the examples below and the good thing is that there are a number of different online...
Posted in Website Usability | Tags: in-house designer, web design, web development, Website Usability, | No Comments »
November 30, 2009
Here’s an interesting interface element: a search and a drop-down menu in one. Search boxes now use dropdowns for live results and suggested searches but here it’s used as a basic navigation menu, combined with an ability to just type and search for what you want.
This is...
Posted in Website Usability | Tags: coding, user experience, web design, | No Comments »
November 24, 2009
There’s an interesting post on eConsultancy about online usability tests. They contend that “if you are not yet testing and are spending money on marketing/advertising … do something about it. Testing is not the preserve of major brands with big budgets, it’s the...
Posted in Website Usability Recap | Tags: clearaction, Econsultancy, usability tests, web usability, | 2 Comments »
November 24, 2009
How does anybody know the best possible page layout and design to cater for the needs of thousands of different visitors? Unless you have a zero bounce rate and 100% click through, your page can be further optimised.Website usability tests should be a MUST before letting a site go...
Posted in Website Usability | Tags: b2b, best practices, branding strategy, Econsultancy, ppc, Search Marketing, seo, Social Media, user interface, user testing, web usability, website testing, | No Comments »
November 20, 2009
It’s popular to tout customer-centricity, yet it’s very difficult to consistently demonstrate. The word centric means having a specific thing as the focus of attention and efforts. Customer-centric means that concerns other than the customer’s well-being are in the background...
Posted in Website Usability | Tags: best practices, customer culture, customer-centric, Website Usability, | No Comments »
November 19, 2009
Verizon Wireless has partnered with iSkoot to launch an application promising easy access to popular social properties including Facebook, MySpace and Twitter in one place. The free Social Beat app lets subscribers view and manage their social network accounts through live feeds and...
Posted in News and Trends, Website Usability | Tags: facebook, iskoot, mediapost, mobile technology, mobile web, myspace, online media, technology news, twitter, verizon, | No Comments »
November 19, 2009
Even if your site is your business, you still have a limited amount of time each day to optimize your content and make sure everything is running smoothly, so how should you be spending that precious time? Think of what your future self would want you to do!
Posted in Website Usability | Tags: google adwords, google analytics, ppc, reputation management, search engine people, seo, time management, web usability, | No Comments »
