January 13, 2011
A summary by
Ashley Martin |
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As online marketing continues to shift and lead gen needs become more and more, an API can serve as one critical survival tool. The following article provides a ground up education on the absolute fundamentals of APIs from conquering the what, why... Read More »
Need more leads? Ever feel like you don’t have enough people on your team to meet your inbound marketing goals? Most marketers know this feeling well. Despite the constraints of your current team, you need to develop new ways to scale lead generation growth. One solution to this...
Posted in Best of Online Marketing, Demand Generation | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
January 6, 2011
A summary by
Ashley Martin |
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The following post provides an extensive list of great tips on how you can increase website conversions once you've got the traffic through compelling offers, effective calls-to-action, and convincing lead nurturing campaigns. Read on to increase... Read More »
Want to increase your company’s profitability from your website? Generating traffic is only half the battle. You can spend months focusing on doubling traffic to your website, but if you don’t have compelling offers, effective calls-to-action, and convincing lead nurturing...
Posted in Best of Online Marketing, Demand Generation | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 2 Comments »
December 21, 2010
A summary by
Ashley Martin |
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In today's marketing climate where budgets are tighter than ever, every dollar spent MUST achieve maximum ROI-a truth that hits the B2B marketer responsible for sales pipeline performance and revenue growth the hardest. This naturally leads to a... Read More »
By Larry Fleischman, Practice Director, Branding and Go-to-Market Strategies & Solutions, Televerde
As a B2B outsourced demand creation agency that works with high-tech companies to identify new customers, accelerate sales opportunities, and discover fresh, actionable market...
Posted in Best of Online Marketing, Demand Generation | Tags: b2b, marketing automation, | No Comments »
December 6, 2010
With the coverage B2B social media has received in 2010, many salespeople have continued to hear more about social media from customers and trade media, and realized its marketing potential has become more than a passing fad. In a previous post I addressed the gap between B2B social...
Posted in Best of Social Media, Demand Generation, Social Media | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
November 17, 2010
A summary by
Ashley Martin |
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Database hygiene is critical. The following article provides 10 things your marketing database is likely suffering from, the effects they have on your marketing automation and tips on how to avoid this in the future.
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As a marketer, I’ve known for a long time that the success of any program I run is more than 75% dependent on the list of contacts I send my program to. My creative, messaging, and delivery vehicle don’t matter if it doesn’t get to the right person.
It’s just a …
Posted in Best of Online Marketing, Demand Generation | Tags: b2b, marketing automation, | No Comments »
October 28, 2010
5 Ways to Let Prospects Sample Your Brilliance
This content from: Duct Tape Marketing
5 Ways to Let Prospects Sample Your BrillianceThis content from: Duct Tape Marketing One of my favorite things to do is visit my local Whole Foods on a Saturday morning. On top of getting a kick out...
Posted in Best of Online Marketing, Demand Generation | Tags: b2c, brand marketing, digital technology, Integrated Strategy, referral marketing, small businesses, Social Media, | No Comments »
October 14, 2010
A summary by
Ashley Martin |
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Poorly measured re-targeting campaigns can lead to fewer total sales. The reason is simple, by attributing all sales credit to re-targeting efforts the channel that actually drove the initial visit is overlooked and bid down therefore the high... Read More »
Attribution errors can make re-targeting appear more successful than it is leading to fewer sales.
Posted in Best of Online Marketing, Demand Generation | Tags: b2c, paid search, ppc, retailer, search engine, web marketing, web useability, | 1 Comment »
October 7, 2010
Why should someone invest one hour of their time in your webinar? What value are you really providing them? Take a good, hard look in the mirror, and then answer these five questions about your marketing webinars…
Posted in Best of Online Marketing, Demand Generation | Tags: B To B Ecommerce, business-to-business, consumer marketing, ecommerce, Email Marketing, Eretail, lead generation, Marketing Law, Mobile, Online Advertising, Research And Measurement, Sales Lead Generation, Search Marketing, viral marketing, | No Comments »
September 30, 2010
A summary by
Ashley Martin |
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The follow-up email, phone call or whatever (so long as it is in the potential customer's preferred mode of communication) is critical in nurturing a lead. Here are 5 best practices on when, how and sometimes when you shouldn't contact a prospect. Read More »
How do you tell how much follow up is too much? Alyssa has five follow-up rules to keep in mind. What would you add to this list?
Posted in Best of Online Marketing, Demand Generation | Tags: .net, css, javascript, php, social media strategies, technology news, website revenue strategies, | 3 Comments »
September 22, 2010
A summary by
Ashley Martin |
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Call-to-Actions are a critical component of your website so it's important not to bury them below the fold or use something weak like 'Contact Us.' Read on for 5 indicators that your CTAs need a revamp as well as plenty of great tips and best... Read More »
A call-to-action (CTA) is an image or text that tells your readers what action they should be taking next on your site. Hopefully your calls-to-action lead to landing pages where you will collect your visitors’ contact information in exchange for some sort of offer that will...
Posted in Best of Online Marketing, Demand Generation | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | 3 Comments »
