January 20, 2011
A summary by
Ashley Martin |
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Among the many challenges of optimizing a site for the big search engines, doing so for a product, brand, or company with little to no search demand is one of the most daunting. The following post provides an excellent guide for bringing SEO value... Read More »
Posted by randfish
There’s SEO challenges, and then there’s SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It’s not commonplace, but in several sectors,...
Posted in Best of Online Marketing, Search Marketing | Tags: blogging, brand marketing, contextual ads, inbound marketing, keyword research, link building, ppc, reputation management, seo, seo tools, viral marketing, web 2.0, web development, | 2 Comments »
January 11, 2011
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Ashley Martin |
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The following post highlights new research from Perfomics and ROI Research that examines changes in how people are actually using search engines today; what their motivations and behavioral patterns look like. This research coupled with best... Read More »
One of the major trends explored in Econsultany’s new SEO Agencies Buyer’s Guide is that user search behaviour is changing.
In this industry, there’s no shortage of information around how and why marketers are using SEO, but to me, th…
Posted in Best of Online Marketing, Search Marketing | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | 1 Comment »
December 21, 2010
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Ashley Martin |
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Marketers doing paid search have long deliberated on the precise question this post takes up-“Which is more important the bid management tools used or the person who does the managing?” Read on for a diligent look at both sides of the coin to... Read More »
Which is more important? It all depends…
Posted in Best of Online Marketing, Search Marketing | Tags: b2c, paid search, ppc, retailer, search engine, web marketing, web useability, | 1 Comment »
December 15, 2010
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Ashley Martin |
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With less than 10 days to Christmas marketers are feeling that sense of urgency to drive as many sales as possible. The following timely post offers 5 great tips on writing last minute creative ad copy and equally the wisdom on how to optimize your... Read More »
Last week, Jen discussed how to utilize Google’s Merchant Center to make your ecommerce PPC campaigns stand out this holiday season. Now that you have your product extensions and product listing ads set up, what else can you do in the closing days of the holiday season to really...
Posted in Best of Online Marketing, Search Marketing | Tags: google adwords, landing page, paid campaigns, ppc, seo, Web Analytics, | No Comments »
December 8, 2010
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Ashley Martin |
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Recent changes to Google has made to their SERP's clearly shows that local search results are being favored. The following post provides an in-depth tutorial on how to optimize your Google Places page, your linked website and landing pages for... Read More »
Google claims that over 20 percent of all searches are for local businesses, places, etc. With the changes Google has made to their SERP’s they are clearly favoring local search results. The Changes Google Place pages now appear like full search results, with the Map moved to...
Posted in Best of Online Marketing, Search Marketing | Tags: search engine advertising, seo, technology news, technology reviews, | No Comments »
November 18, 2010
You may have noticed that Google makes it easy to set up an AdWords campaign, but not so easy to get a return on your investment in pay-per-click. There are a lot of levers you can pull in your AdWords campaign to influence results. Here are eight ways to optimize your AdWords...
Posted in Best of Online Marketing, Search Marketing | Tags: search engine advertising, seo, technology news, technology reviews, | 4 Comments »
November 10, 2010
A summary by
Ashley Martin |
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Marketers engaged in any SEO activity had their world tipped upside down this year with the integration of Google Place Page results into organic results within local search. Add to this sweeping landscape change the rather erroneous definition of... Read More »
So by now you should know how the search industry landscape completely changed overnight with the integration of Place Page results into the organic results for local search. If you don’t think the change is that radical, I suggest you pause and really comprehend the...
Posted in Best of Online Marketing, Search Marketing | Tags: search engine advertising, seo, technology news, technology reviews, | No Comments »
November 3, 2010
If you’re a renter like me, you’ve heard this from well-meaning homeowners: you are “wasting your money” renting instead of taking advantage of this all-time-low housing market and its super-low interest rates. You could be putting all that rent money into a...
Posted in Best of Online Marketing, Search Marketing | Tags: analytics, internet marketing, online branding, ppc, sem, seo, Web Analytics, web design, | No Comments »
October 28, 2010
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Ashley Martin |
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URL canonicalization (or the issue of having more than one URL that resolves to the same content) can hurt your search ranking. This post provides great insight in how to identify and implement fixes for canonicalization issues you may be facing on... Read More »
Canonicalization is a term that search engines and SEOs borrowed from computer science, and when referring to computers it means a process for converting data that has more than one possible representation into a standard or “canonical” form. When search marketers refer to...
Posted in Best of Online Marketing, Search Marketing | No Comments »
October 12, 2010
Many people don’t realize that Google’s PageRank algorithm can be used in other ways besides being applied to external links. For example, it can be used as an analysis tool to determine the health, strengths and weaknesses of on-site links. This is important because out of all...
Posted in Best of Online Marketing, Search Marketing | Tags: link building, linking issues, on-site links, | No Comments »
