March 3, 2011
A summary by
Ashley Martin |
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Brand ambassadors are a valuable asset to any company, but finding them - and making the most of their influence - isn't always easy. This post will demonstrate how email can help you locate your most loyal customers, engage them in a meaningful... Read More »
As a rule of thumb, only 20% of customers make 80% of their sales. Sometimes the supporting segment is smaller – Coke Zero’s is 3%, according to marketing strategist Joseph Jaffe.
Your brand has it’s own ambassadors. They purchase loyally and refer their friends...
Posted in Best of Online Marketing | Tags: email best practices, email deliverability, email templates, inbox, newsletters, spam, | No Comments »
March 3, 2011
A summary by
Ashley Martin |
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Google recently made a significant update to its ranking algorithm that affects more than 10% of search results. To find out what this means - if anything - to your company, and how you should respond to it, read on.
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The air is heavy with hatred of spam as analysts rail against current search indexing tactics, a spam clock having been launched to decry the heavy amount of trash being generated, and some people even burning things to show their rage. While Google hasn’t necessarily joined this...
Posted in Best of Online Marketing | Tags: search engine advertising, seo, technology news, technology reviews, | No Comments »
March 2, 2011
A summary by
Ashley Martin |
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Most lead nurturing is performed inside a database, simply tracking behavior, but that's not the only way to bring your prospects closer to converting. Here is another perspective on what lead-nurturing means, and it comes with strategic... Read More »
Lead nurturing is the process of building a relationship over time through an interactive dialogue that shares information a prospect needs at specific stages of the buying process to help them make a purchase decision. Somehow, that definition has translated for most B2B companies...
Posted in Best of Online Marketing | Tags: B2B marketing, b2b websites, content development, content marketing, emarketing strategies, interactive marketing, lead management, lead nurturing, | No Comments »
March 2, 2011
A summary by
Ashley Martin |
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Optimizing campaigns and other marketing initiatives with analytics is certainly nothing new, but too few marketers are realizing the potential their analytics data has for the company blog. This post will teach you how to leverage that data to... Read More »
We already know that blog analytics can be helpful in evaluating the performance of your blog, both overall and in individual blog articles, as well as in brainstorming new ideas for blog topics. But what about using analytics strategically to achieve the goals of a particular blog...
Posted in Best of Online Marketing | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
March 2, 2011
As B2B online marketers, creating new, socially shareable content to generate leads and sales is a huge part of our jobs. It’s not always easy to come up with highly engaging tweets or status updates, and it can be even harder to correlate that activity to leads or sales due to a...
Posted in Best of Online Marketing | Tags: b2b, B2B marketing, B2B Social Media Marketing, business-to-business, online marketing, Social Media, social media marketing, | No Comments »
March 2, 2011
A summary by
Ashley Martin |
See all summaries by Ashley Martin
With the role of well-written content taking on even more importance in SEO, it's critical that your department has a system in place to organize it all. Here's how to create a content inventory that not only identifies ownership of the various... Read More »
In my previous post: An Introduction to Content Strategy, I described a content inventory as “your site in an Excel-spreadsheet nutshell: what content is found where, page by page.” Now, I’ll explain how to create this document and what this information can be used for. I know...
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February 23, 2011
A summary by
Ashley Martin |
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Especially in hard economic times, leads should not be wasted. This post demonstrates both the value of nurturing your leads and promotes established best practices in systematically bringing them closer to finally converting. Read More »
Not yet doing email nurturing of your leads? You are missing out on a big opportunity. Lead nurturing allows you to develop a relationship with your leads in a timely and effective way, all with an email series you can set up once to run automatically! Not convinced yet?
9 Reasons to...
Posted in Best of Online Marketing | Tags: best practices, customer experience, Email Marketing, inbound marketing, landing pages, lead generation, Online Advertising, ppc, sem, seo, web design, | No Comments »
February 23, 2011
A summary by
Ashley Martin |
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Sales professionals and marketers alive are often frustrated with the simultaneous necessity and difficulty of producing content for B2B buyers. Here's what you can do to clear 4 major hurdles and compose or curate more relevant, effective content... Read More »
We’re pleased to present this guest post by Michael Brenner, Sr. Director of Marketing for SAP. Read on for his suggestions on how marketers can produce content that engages prospects and customers.
Why is content marketing so important? I started my
career in B2B sales and...
Posted in Best of Online Marketing | Tags: B2B marketing, case study, copywriting, seo, twitter, web 2.0, web copy, white paper, | No Comments »
February 23, 2011
A summary by
Ashley Martin |
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However necessary conversion testing is, particularly with larger and e-commerce sites, if done improperly it can be quite harmful to your visibility in the major search engines. To ensure that your perform CRO in an SEO-friendly way, read on. Read More »
Posted by joseuonline
A common question out there when it comes to testing is, can conversion optimization testing affect SEO?
Yes, I believe a bad test structure can have stronger side effects than most people realize – and not always for good. Depending on the scenario,...
Posted in Best of Online Marketing | Tags: new media, sem, seo, seo tools, seomoz, web 2.0, | No Comments »
February 23, 2011
A summary by
Ashley Martin |
See all summaries by Ashley Martin
Investing in a SEO campaign can be very involved and expensive, and if you select the wrong keywords it can also be in vain. Here's how to transmute keyword research and analytics data you already have into an insightful look at how much traffic... Read More »
This article explains how to estimate the traffic you would receive if your site was ranked number one for a particular keyword. Knowing which keywords would bring the most traffic will help you decide which terms you should be targeting. There are many tools which can help with...
Posted in Best of Online Marketing | Tags: google adwords, google analytics, ppc, reputation management, seo, web usability, | No Comments »
