March 19, 2012
Last week, prediction number two of Tim Ferriss’ 4 Social Media Marketing Predictions for 2011 was “The Full Resurrection of Email.” Groupon’s $6 billion valuation has shined its light on the value of permission marketing. Now permission marketing is capturing...
Posted in Best of Online Marketing, Integrated Strategy | No Comments »
February 9, 2012
A summary by
Ashley Martin |
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In marketing, "silo" is rapidly becoming a four-letter word, and rightly so; integration is key to business health today. In this article, you'll find the 9 absolute best practices for a marketing mix that consistently delivers, allowing you to... Read More »
Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move...
Posted in Best of Online Marketing, Integrated Strategy | Tags: b2b, demand generation, lead management, lead nurturing, marketing ROI, | No Comments »
July 21, 2011
This is a guest post by Sundeep Kapur, Evangelist at NCR Corp. and popular blogger. To find out more about Sundeep, visit his blog at www.emailyogi.com.
Here are 17 resolutions for every digital marketer. Try to include these as part of your strategy and keep integrating email,...
Posted in Best of Online Marketing, Uncategorized | No Comments »
December 9, 2010
A summary by
Ashley Martin |
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With the recent announcement of Facebook messages marketers need to start taking action now. The strategy? Quite simply to secure as many permissions as possible to engage with your fans-in other words getting subscribers on your list as well as... Read More »
Over the past few years, we’ve posted a number of times about how to integrate Facebook and your email marketing efforts, especially when it comes to getting Facebook friends and fans to subscribe to your communications. This post will update and supersede previous posts on the...
Posted in Best of Online Marketing, Email Marketing, Integrated Strategy | Tags: blue sky factory, CAN-SPAM, deliverability, email campaigns, email marketing strategy, publicaster, | No Comments »
October 28, 2010
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Ashley Martin |
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This case study proves not only that mobile truly has arrived but that multichannel mobile campaigns can be wildly successful. The LA County Fair results showed that 1 out of every 7 of their total online visits was hosted on its mobile site. Read... Read More »
See how The Los Angeles Times was able to effectively market to attendees of the LA County Fair using a multichannel mobile strategy.
Posted in Best of Online Marketing, Integrated Strategy | Tags: ecommerce, Mobile, Mobile Marketing, new media, new technology, technology trends, | No Comments »
October 7, 2010
A summary by
Ashley Martin |
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Facebook is a not too distant second to YouTube and Google when it comes to number of online video views. But what's more, the ease of which your friends and followers can like and share your video on Facebook increases your chances of going viral. Read More »
Are you creating and sharing video as a part of your marketing strategy? No doubt you are uploading your work to YouTube as you should. YouTube and parent company Google top the charts, in terms of online video views. No surprise there. But what might surprise you is that Facebook is...
Posted in Best of Online Marketing, Integrated Strategy | Tags: brand marketing, customer experience, design, social media strategy, | 2 Comments »
September 27, 2010
A summary by
Ashley Martin |
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Email continues to be a central channel across all marketing channels, perhaps more widely recognized now having endured the "death blow" of social media. Jay Baer provides great insights on why we need to adapt a subscriber-centric, unified view of... Read More »
A big distinction between email marketing and social media marketing is the difference between actual audience and potential audience.
Email is all about actual audience. If someone signs up for your email updates when you send one out, that person will receive it in almost every...
Posted in Best of Online Marketing, Best of Social Media, Integrated Strategy | Tags: blogging, social media strategy, word of mouth, | 4 Comments »
September 21, 2010
A summary by
Ashley Martin |
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According to the Kelsey Group’s Mobile Market View Report, searches for local products and activities on mobile devices saw a 15% jump from 2008 to 2009 therefore marking search an effective way to reach mobile consumers. Here are 8 pointers to... Read More »
David Berkowitz is Senior Director of Emerging Media & Innovation for digital marketing agency 360i, where he develops social media and mobile programs for marketers spanning the media & entertainment, retail, travel, and CPG industries.
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Posted in Best of Online Marketing, Integrated Strategy, Search Marketing | Tags: best practices, buzz marketing, new media, online media opinions, social media commentary, social media news, technology news, viral marketing, web tips, word of mouth, | No Comments »
September 21, 2010
A summary by
Ashley Martin |
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This past May, Ofcom’s Adult Media Literacy Report 2010 showed that 75% of internet users sent or received emails at least once a week in 2009-a telling sign that email is far from obsolete. Here are 4 practical tips on how email and social can... Read More »
Social media is far too often heralded as the death of email marketing. In fact, social media’s existence has breathed extra life into email campaigns by increasing levels of engagement with consumers.Email is still far and away the most used int…
Posted in Best of Online Marketing, Integrated Strategy | Tags: b2b, best practices, branding strategy, ppc, Search Marketing, seo, Social Media, | No Comments »
September 8, 2010
A summary by
Ashley Martin |
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If a mobile initiative is not too distant in your campaigning future this article is worth the read. Learn 9 consumer insights on who mobile users are, how users are utilizing their phones today and how you can best reach them. Read More »
By B.L. Ochman Now is the perfect time for businesses to jump into mobile communications, says “The State of Mobile Communications,” a newly issued report by Burson-Marsteller and Proof Integrated Communications (where I am Managing Director of Emerging Media.) The report...
Posted in Best of Online Marketing, Integrated Strategy | Tags: branding, internet marketing, Online Advertising, search engine marketing, Social Media, word of mouth, | 1 Comment »
