Like all industries, search marketing is often performed the same way time and time again, with innovation giving way to tradition. That's changing. Distilled from the very best of the digital marketing conference OMS 2012, the 3 key learnings... Read More »

Although it's not a "new" strategy, the role site quality plays in Google's ranking algorithms has become so dramatic that marketers everywhere are referring to site-focused SEO as the ultimate search weapon. If you'd like to see why, and learn how... Read More »

Although similar to television and radio in its range, social media as a marketing channel operates under very different rules - rules that put the audience first. If you're struggling to show ROI on your social investment, use the strategies here... Read More »

The latest social craze, Pinterest, is already drawing the attention of marketers across the world, and you should be among them. In this article, you'll find out how Pinterest's unique value proposition can help your company develop a brand story... Read More »

Content marketing is evolving. Increasingly, content marketers are called upon to write stories for their brands that are both humanizing and endearing, and they work - customer acquisition and retention show results. For a full review of how... Read More »

Although quite a few companies shy away from it, leveraging Twitter for customer service is statistically proven to attract new customers, retain existing ones, and humanize brands of every industry. This case study examines how one organization... Read More »

We're only a month into the new year, but already 2012 appears to carry particular weight for social marketers, and industry forecasters agree: now is the time to really invest in your social media programs. For a glimpse at how the next twelve... Read More »

As the world's largest and most popular social network enters Wall Street, it's time to update your Facebook strategy. Whatever your industry happens to be, this article proposes 5 Facebook best practices inspired by the recent IPO, allowing you to... Read More »

In search marketing, not all links are created equal; the more eminent and trusted the site linking to yours, the more valuable - and frankly profitable - that link is. In the interest of providing you only what really matters, this post distills... Read More »

Recent studies indicate that a mere 1% of Facebook fans consistently and meaningfully engage, so investing in an engagement strategy is likely mission-critical for your organization. In this article, you'll find the 5 absolute best practices for... Read More »