July 8, 2009
I love branded content tools and applications.
If you aren’t thinking about creating one, you need to be…now!
What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a very simple problem or is...
Posted in Integrated Strategy | Tags: content and copywriting, | No Comments »
July 2, 2009
My good friend, Aaron Kahlow, posed an interesting question during the Online Marketing Summit yesterday afternoon in Portland, OR. Aaron asked:
If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose?
Obviously, the...
Posted in Demand Generation, Email Marketing, Integrated Strategy, Online Advertising, Search Marketing, Social Media, Web Analytics | Tags: Display advertising, ecommerce, Measuring ROI, Pay Per Click Advertising, seo, social media strategy, viral marketing, | 91 Comments »
June 29, 2009
I am a big fan of Kohl’s. In 20 years they’ve risen from just 66 to more than 1,000 stores. Since the beginning of the decade, their stock has outperformed competitors’, increasing 28% to Target’s 6% and Wal-Mart’s decrease of 28%. And, they’ve...
Posted in Online Advertising, Social Media | Tags: facebook, | 70 Comments »
June 19, 2009
I live in Los Angeles, and we have a very vibrant and active User Experience community. The meetup group numbers over 800, and professionals of all levels show up to events.
Just like any profession that’s out there where the people that are being sold to don’t know exactly what...
Posted in Integrated Strategy, Website Usability | Tags: Usability Consulting, Usability Testing, | 2 Comments »
June 16, 2009
I hope that you’ve been able to make it out to an OMS near you. I’ve had the pleasure of presenting in MN and ATL, and the crowds have been awesome! As part of my presentation, “Inside the Mind of an Analyst,” I promised to deliver a list of resources that...
Posted in Integrated Strategy, Web Analytics | Tags: Analytics Analysis, Web Analytics Tools, | 11 Comments »
June 12, 2009
Lately the social media conversation has been shifting from “what is social media?” to “can social media ROI be measured?” so I’m going to do a series of posts around measuring ROI with social media campaigns. I recently spoke at several Online Marketing...
Posted in Search Marketing, Social Media, Web Analytics | Tags: Measuring ROI, seo, | No Comments »
May 1, 2009
Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership – far beyond it’s humble roots of user-generated content.
As a result, social media...
Posted in Social Media | 18 Comments »
April 10, 2009
Is there a viable solution for saving newspapers and other ad-supported media?
Daily newspaper readership in the US peaked in 1984 and has fallen by more than a third since. But during roughly the same period, readership of alternative news weeklies nearly tripled, according to the...
Posted in Online Advertising | No Comments »
April 7, 2009
I am excited to share a new e-book with the Online Marketing for Marketers community:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We all worry about how the recession will affect us and our business. But there are strategies you can employ to leave you...
Posted in Online Advertising, Website & Content Strategy | Tags: advertising, economy, marketing, online marketing, recession, | No Comments »
July 14, 2008
Every profession is subject to a litany of buzzwords and acronyms that will eventually be tossed around by some executive as proof that they’re earning that six-figure salary. Suddenly your job has shifted from Marketing Specialist to MySpace Guru because Newsweek just did an...
Posted in Integrated Strategy | No Comments »
