Although Google will still offer its base platform, Google Analytics, at no charge to anyone, the industry leader has just announced a stronger, more accurate, and better-supported version with a price that might surprise you. If you're interested... Read More »

The content marketing discipline is evolving, offering new and more profitable opportunities to companies enterprising enough to realize them. This post, devoted to several key ways to make content work harder for you, is the kind of easy,... Read More »

As integrated strategies become de facto marketing campaigns, there's never been a better time to consider unifying your marketing efforts, and starting with your social and email ones is exactly how you want to begin. Here are 7 of the top ways... Read More »

Though cost-efficient and often lucrative, social marketing has been plagued with tracking problems - both real and imagined - that have discouraged many companies from investing in a Facebook, Twitter, or other campaign. However, these problems... Read More »

The latest Facebook updates are particularly significant to businesses of every industry, and it's not hard to see why: the introduction of Timeline, the radical expansion of the Facebook "Like," and the EdgeRank fixes will all impact how you market... Read More »

Social marketing results can't always be expressed in leads, conversions, and other tangible returns, but that doesn't mean they don't benefit the company. Increasingly, the digital marketing landscape is subject to the public perception of a... Read More »

Whether your market is B2B or B2C, investing in a LinkedIn Group is one of the most effective ways to nurture business relationships and bring more value to your brand. However, your group must be managed correctly in order to produce the results... Read More »

As business professionals, we're very accustomed to using industry terms and using them often, but marketing parlance isn't for your customers - or subscribers - to see. Most email programs today use jargon that subscribers aren't always able to... Read More »

A major determinant of search marketing success is picking the right keywords, and it's only becoming more complex with the rising popularity of search engines and the web. However, there are also new research opportunities, and this post centers... Read More »

Just unveiled at the f8 conference last week, Facebook's latest - and most revolutionary - addition is called Timeline, and it'll dramatically change your profile's aesthetic, function, and marketing opportunities. For marketers intent on... Read More »