Online Marketing for Marketers

One out of five US email marketers send additional emails to subscribers after confirming an unsubscribe request, according to the new study Keeping the Subscriber Experience Positive After “Unsubscribe Me”  from Return Path.  A very poor practice, indeed, and a lesson for marketers in every nation. If someone requests off your file, please let them off without any troubles. Further the study found that 11% of the companies studied emailed subscribers more than 10 days after confirming an unsubscribe request - a violation of the US federal CAN-SPAM Act. Read more

Anybody feeling good about the economy these days?  With so much pressure to perform, it’s hard to “envision the future” or even get your arms around 2009 planning.

Here’s two things you can do now, in Q4, for immediate impact, that will not only help you improve results, but will help you feel good about your planning efforts (and keep your job safe).  Read more

The worldwide excitement and energy generated from the election last week turned a lot of marketers moods (53% if we line up with the popluar vote) into ones of optimism.  For others, concern and caution.  But for all, we wrestle with the economic uncertainties which I believe mirror the duplicitous nature of Online Marketing pudits as we try to determine what will happen to the industry over the next 6 months. So, in all the readings of late, interviews done at the past 5 marketing conferences and general conversations had with fellow marketing peers, I have been able to finally gather my thoughts, review my notes and decide on my top 5 priorities for 2009.  My hope is this helps others with their clouds of confusion. Read more

Mobile Marketing, marketing on a mobile phone/device, has become increasingly popular ever since the rise of SMS (Short Message Service). Mobile marketing is a rather new channel to communicate/market to the mobile consumer and will only become more and more popular. As a marketer, you should know there are 3 types of campaigns most likely to attract the mobile generation: Promotional campaigns, Loyalty campaigns and Transactional campaigns. Read more

I recently wrote about the necessity of passion in your blog writing, and got some really positive feedback. It’s been great to hear about what you are passionate about.

There are no value judgments when it comes to your passion. A lot of folks consider it strange that I get so excited about online marketing tools and how businesses can act more human. But, that’s what I love! Read more

Some of us achieve mistakes; others have mistakes thrust upon them. 

In an ideal world, IT, HR, finance and sales would work cooperatively with marketing for the betterment of business.

But we don’t live in that world. Instead, we live in a Stygian darkness where the forces of evil — also known as “group think” — impose themselves on the better angels of reason, insight and creativity (AKA, “good marketing”).

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ROI. They want to see it from us. CEOs, COOs, clients. They want and they expect us to show ROI. Not in click-throughs. Not in press releases picked up. Not in web site or blog hits. ROI means return on investment. Investment is measured in dollars and cents. So is ROI. So why do so many of us respond with things such as: Read more

There was a time when Marc Evon Enterprises enjoyed a comfortable living manufacturing skate blade guards. You see Marc had the patent on the product, and little in the way of competition. Everything changed when his patent ran out, and the world of skate blade guards changed forever. The first to seize on the opportunity were the Chinese. The marketplace was almost immediately flooded with exact copies of Marc’s blade guards costing many dollars less. Alarming as this was, Marc decided he wouldn’t just roll over and play dead - he would fight. Read more

A blog is a Web site, usually maintained by an individual or company with regular entries of commentary, descriptions of events or other material. Many blogs provide commentary or news on a particular subject. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. Read more

Your brand benefits from a job well done. If you understand what your brand is, you will appreciate the fact that every effort you make in your business environment has an impact on your brand. If you are still a little puzzled over what “brand” is, simply consider it your reputation. Every element in your business culture has a role in building your brand. Challenges to your business are also challenges to your brand. Read more