Online Marketing for Marketers

Last night at our OMC Happy Hour in Chicago, we had a few household brand names talking about their boss and his/her pure incompetence in the online space.  Will protect the innocent here, but the important thing here, is EVERYONE had the same problem… my boss, my CMO, just doesn’t get it… so got me thinking about how to help and after reading about AIG this morning I could not help myself in correlating it to the  bailing out of  the biggest, greediest folks on earth (yes, that means the bankers and insurers)…  

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Media magazine just released its ‘Future of Media’ special issue wherein guest editor Bob Guccione Jr. explores the uncertain future of print media. Some of you out there might have heard about this little thing called the ‘World Wide Web’–evidently it’s kind of a big deal and is poised to make a splash in the media industry.

In his editor’s letter, Joe Mandese, Media magazine’s Editor-in-Chief, states that a web-based media outlet is created somewhere in the world every few seconds. It’s no wonder then that, in creating the issue, Bob Guccione Jr. interviewed some of this blog’s very own online marketers (or colleagues of our contributors) to get their take on the future of media… Read more

If you think Aaron Kahlow is excited about online marketing, you should hear Rodger Roeser, the guy interviewing him; he’s downright ecstatic! That Marketing Show interviewed Aaron fresh off of his 11-city OMS summer tour.

Kahlow takes a break to share best practices in online marketing and items learned from the Online Marketing Summit. The objective of OMS is to educate, collaborate, network, and learn how to execute the best-known online marketing practices… Read more