Online Marketing for Marketers

The ‘Get a Mac’ ad features two men standing side by side in front of a seamless, gray/white background. “Hello, I’m a Mac,” says the young guy on the right. “And I’m a PC,” says the guy on the left (sporting dorky glasses, business casual khakis, and a jacket / tie).

This well known, highly successful ad campaign from Apple promoting their Mac computers against Microsoft’s PC is closing in on its’ third year. Apple has attempted to cement the perceived wide gulf between the PC/Mac in terms of ease of setup, use and operating system stability and security - see Vista vs Mac OS spot. Or see the South Park version here.  Read more

To start, let’s make sure we’re on the same page as to what a campaign is, and we’ll do it the quick and dirty way… Wikipedia:

“A marketing campaign is an organized and coordinated effort to promote the sale of a certain product or group of products in accordance with a particular theme, using multiple forms of media.” Read more