Online Marketing for Marketers

Six Basic SEO Tips for the 2009 New Year

I look at a lot of Web sites to determine what SEO opportunities exist for potential clients. There is such a huge disparity between the issues that I see, I thought it might benefit some people if we covered some basic SEO tips. And that way, if I do a ...

Kick it through the uprights!

Once a year I make a pilgrimage to Giants stadium (not much of a pilgrimage, the stadium is only an hour from my house) to watch my favorite NFL team. This year I watched the Giants trounce arch rivals the Dallas Cowboys 35 – 14. (NICE!) As a marketing author I tend ...

Mastering the Fundamentals of Search Marketing Starts with The 3 Cs

On February 4th, I’ll be in San Diego for Online Marketing Summit’s Certification Program, where I’ll be presenting on SEM Fundamentals, including organic and paid search optimization. Since optimizing my first Web site in 1996, I’ve seen tremendous growth and evolution in the industry, but the fundamentals have changed little ...

Getting Out of the Clouds: Three Tactics That Work

I’m sure that I’m not alone in my frustration with marketers who can’t back up their strategies and tactics with a proven track record. At best, I get a “well that’s the industry standard.” My mother taught me a long time ago that it may still not be right just ...

Web Analytics - are you maximizing your investment?

As most folks in the web analytics space are aware, the vendor landscape is changing and settling in at the same time. There has been some consolidation (Omniture / Visual Sciences (HBX)) and there will probably continue to be mergers as the analytics space matures. It appears that web analytics is ...

7 Practical SEO Tips for Solo Entrepreneurs

Search engine optimization can seem like a big black hole to solo entrepreneurs. On the one hand, the cost of most professional SEO services are beyond our budgets; and it’s difficult to assess the effectiveness of these services before you buy. On the other hand, if we try to do ...

Who Is Doing Major Corporate Events?

I had dinner the other night with a buddy of mine who runs a company that produces major corporate events. You know the kind with a stage, lighting, stadium seating and a day or two of PowerPoint presentations designed to pump up the troops. Interestingly enough he reported their business was ...

Week 8: Optimizing for Success

Optimization means taking the right steps to get the results you want by improving the quality and performance of your marketing efforts – sometimes without even raising your costs. Below find 7 effective optimization strategies…this is just a sample as there are a lot of things you can do… 1. Identify ...

Ch-Ch-Changes

As 2008 mercifully draws to a close, we begin to look forward to a new beginning in 2009 -- or at least we can fool ourselves into thinking things will be different as a result of flipping the page on the calendar. Whether you're inspired by New Year's resolutions, the "change" ...

Sobriety of Search Engine Strategies Chicago

For any who did not attend, Search Engine Strategies Chicago last week turned out to be worth combating the nine-degree, snowstorm-laden week of weather. The smaller crowd meant a more intimate setting, which made for an engaging experience. The main takeaway—as a marketing professional, publisher and speaker—was one of somber ...