Online Marketing for Marketers

Last week I talked about some of the new changes Google is phasing into their web analytics platform. This week I wanted to introduce yet another enhancement that the folks from upon high in Mountain View bring to us - Event Tracking. With Event Tracking Google is really stepping out into the more advanced or enterprise level reporting realm.

The idea behind Event Tracking is that now you can track discrete user actions beyond and deeper than at the page level. For instance, now you can track user interactions with Web 2.0 style content such as AJAX, Adobe Flash / Air, Microsoft Silverlight, and many social networking applications. Read more

This is the second part to “Usability: How Poor Customer Experience Can Affect Your Brand” in which we defined what poor customer experience meant.

Now that you have an understanding of what poor customer experience is, how do you make a case for improving the user experience? This is a question I often receive while speaking in conferences. Today, I’m going to provide you all (ok, well, not all but enough) resources and techniques to help you effect this change. Read more

On the eve of the DNC convention, I can not help but correlate the politics, the two candidates and of course how that all relates back to you and the world we marketing and business professionals live in.  So I decided to break it down and stir a little emotion to see if you guys are awake out there now that OMS Summer tour is over (save San  Diego on 9/25).  I decided to take a different approach to see if it would give us deeper insight into the men that wish to lead our country.  My approach was to look at the major domains of Online Marketing of: Social Media, Search, Email and Websites.   Read more

When I was asked to guest moderate this week, I was invited to talk about a subject that is near and dear to my heart: How Poor Customer Experience is Ruining Your Brand.

This week, I will create three posts that define what poor customer experience is, how to sell customer experience to your execs and upper managers, and, lastly, methods to increase positive customer experience on your site.

From being on tour with Aaron, I definitely learned that you should spend one minute solving the world’s problem, and 59 minutes defining. Therefore, this first post is designed to define poor customer experience. Read more

I had an interesting conversation recently with the founder of a well-respected agency, and the topic turned to the need for analytics and paid search capabilities.  I know many other agencies feel the same way.  It made me wonder:  why aren’t they focusing on SEO and usability? 

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Most websites are severely under-serving their customers online. It doesn’t matter whether it’s a Fortune 500 consumer goods company that’s commissioned a leading interactive agency to creatively design the website, or an old-school manufacturer who had their “IT Guy” develop their site. Often, both design- and development-centered efforts fall way short of the best practices of website usability. Why? Philosophically, they start from a misguided perspective.

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This topic has been on my mind as of late, and I wanted to record my findings regarding international usability. Here are some points that might come in handy when preparing a site for the international audience:

INTERNATIONAL ECOMMERCE

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