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Ray "Catfish" Comstock

Archive for Search Marketing

Measuring the Search Cycle: How to Improve the ROI of Search

April 22, 2009
My recent presentation at Search Engine Strategies (SES) New York afforded me the opportunity to talk about: 1.  The importance of measuring the right data from each step in the “search cycle” and then,… 2.  Taking action based on that data. Many people get...

Posted in Search Marketing, Web Analytics | No Comments »

Does Google Need SEO? You Might Be Suprised!

March 13, 2009
One of my colleagues today looked up the words Search Engine in Google. The results were very surprising. Google ranks #6 in Google for the word search engine. Does that mean that they really consider themselves the #6 best site for users for that term? How is Altavista considered #1? When is...

Posted in Search Marketing | No Comments »

Six Basic SEO Tips for the 2009 New Year

January 2, 2009
I look at a lot of Web sites to determine what SEO opportunities exist for potential clients.  There is such a huge disparity between the issues that I see, I thought it might benefit some people if we covered some basic SEO tips.  And that way, if I do a review of your site next [...]

Posted in Search Marketing | 5 Comments »

Top 5 Ways to Evaluate the SEO Ability of Your Creative Agency or Web Design Firm

November 11, 2008
One of the things that I notice about a lot of Web Design firms and even creative agencies who say they bake SEO into everything they do, is that very few of them bake it into their own sites. Now I don’t want to call anyone out today but I do want to give people [...]

Posted in Search Marketing | 1 Comment »

What is the Shotgun / Sniper Approach to Search Engine Optimization (SEO)?

October 8, 2008
What is the Shotgun/Sniper approach to SEO?  Basically it’s a pretty easy concept: you optimize a Web site initially for all keywords that it is relevant to (Shotgun), and once you have SEO foundation in place, you hone in on the most important keywords (Sniper). This may seem like a...

Posted in Search Marketing | 2 Comments »

SEO 101 – 5 Important Steps for the Novice SEO

July 24, 2008
There has been so much written about SEO at this point, if you are just getting your feet wet in the space, it can be a little overwhelming to know where to prioritize.  So here is my Top 5 list of what you should do to get started on your SEO efforts if you are [...]

Posted in Search Marketing | 3 Comments »

The Pitfalls of Search Engine Optimization: Where Most Marketers Squander Their Resources

July 21, 2008
Hello.  My name is Ray Comstock.  Most people call me Catfish.  I am the SEO Manager for BusinessOnLine and I am not only responsible for defining our SEO process, but I oversee all the enterprise level SEO work that BusinessOnLine does.  So I have had a lot of experience dealing with all...

Posted in Search Marketing | 6 Comments »

Stop! Don’t Move–One of the Most Common SEO Mistakes Website Owners Make

July 14, 2008
I used to think that this was obvious because I have been doing SEO for too long. *lol* But I found that there are many clients that still do not know the single most important SEO strategy for content: Once you publish content, don’t move it!

Posted in Search Marketing | 2 Comments »


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