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Doug Lenos

Archive for Content & Copywriting

Web Analytics – are you maximizing your investment?

December 27, 2008
As most folks in the web analytics space are aware, the vendor landscape is changing and settling in at the same time. There has been some consolidation (Omniture / Visual Sciences (HBX)) and there will probably continue to be mergers as the analytics space matures. It appears that web...

I’m a PC, what are you?

November 13, 2008
The ‘Get a Mac’ ad features two men standing side by side in front of a seamless, gray/white background. “Hello, I’m a Mac,” says the young guy on the right. “And I’m a PC,” says the guy on the left (sporting dorky glasses, business casual khakis,...

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