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Archive for Integrated Strategy

Protected: Will the Smartphone and Tablet combination create a new consumer purchase cycle?

October 27, 2011
There is no excerpt because this is a protected post.

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I’m a PC, what are you?

November 13, 2008
The ‘Get a Mac’ ad features two men standing side by side in front of a seamless, gray/white background. “Hello, I’m a Mac,” says the young guy on the right. “And I’m a PC,” says the guy on the left (sporting dorky glasses, business casual khakis,...

Posted in Content & Copywriting, From the Road, Integrated Strategy, Social Media, Web Design & Development | 1 Comment »

In this economy ROI matters, or does it?

October 29, 2008
So, I am sitting here looking through the latest B2B magazine, BtoB’s Best 2008 and a thought strikes me, How come “return on investment” or “campaign success metrics” don’t matter enough to report on? At a time when the economy is tightening every day,...

Posted in Integrated Strategy, Web Analytics | 1 Comment »

Fishermen and Finance Execs… huh?

October 9, 2008
Study the current IBM home page shown to the left (click to enlarge). When I came across it this week there were two things that instantly jumped out at me. Do you see them? The first is the reference in the banner copy to how “finance execs” build their business. I am...

Posted in Integrated Strategy, Web Design & Development | 5 Comments »


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