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Doug Lenos

Archive for Search Marketing

Is the value of the corporate home page lessening?

December 1, 2008
I raised this question during my OMS presentation in San Diego recently. The premise is this: with the advent of search engines, the ‘overall value’ of the home page to a corporate website has lessened. Traditionally, a visitor’s first exposure to a company is its home page,...

Posted in Search Marketing, Web Design & Development | 3 Comments »

Google Analytics is Coming of Age

October 23, 2008
One of the questions I often get from clients is if the Google Analytic platform is sufficient for their needs. The answer usually depends on the nature of their site and what they would like to accomplish business-wise with it. Many B2B web sites are primarily concerned with promoting their...

Posted in Search Marketing, Web Analytics, Web Design & Development | 3 Comments »

Online Reputation Management – Protection from the Wild, Wild Web

September 10, 2008
Online reputation management for C-Suite execs and a corporate brand: it’s more important than you might think. I love this definition from Wikipedia, “Reputation is the opinion (more technically, a social evaluation) of the public toward a person, a group of people, or an...

Posted in Search Marketing, Social Media, Web Analytics, Web Design & Development | 3 Comments »

Should Your Business Consider an SEO Audit?

September 8, 2008
Many web sites have grown organically to a point where there is not a master plan in place that controls the arrangement and makeup of the content within them. This is particularly true with Search Engine Optimization efforts. Many sites often have their SEO initiatives layered on top as an...

Posted in Search Marketing | 1 Comment »


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