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Doug Lenos

Archive for Social Media

I’m a PC, what are you?

November 13, 2008
The ‘Get a Mac’ ad features two men standing side by side in front of a seamless, gray/white background. “Hello, I’m a Mac,” says the young guy on the right. “And I’m a PC,” says the guy on the left (sporting dorky glasses, business casual khakis,...

Posted in Content & Copywriting, From the Road, Integrated Strategy, Social Media, Web Design & Development | 1 Comment »

Google keeps on, keeping on…

November 4, 2008
Last week I talked about some of the new changes Google is phasing into their web analytics platform. This week I wanted to introduce yet another enhancement that the folks from upon high in Mountain View bring to us – Event Tracking. With Event Tracking Google is really stepping out into...

Posted in Social Media, Web Analytics, Web Design & Development, Website Usability | 1 Comment »

Enter the Dragon – HP’s Social Media Experiment

October 8, 2008
31 Days of the Dragon In early 2008 HP launched a new laptop that they dubbed ‘The Dragon’. It is a beast, weighing 15lbs, with a 20.1” HD ready screen, dual TV tuners, blue ray DVD and (2) 250GB hard drives and oh yea, Vista Ultimate. The go-to-market price was in the neighborhood...

Posted in Social Media, Web Analytics, Web Design & Development | No Comments »

Online Reputation Management – Protection from the Wild, Wild Web

September 10, 2008
Online reputation management for C-Suite execs and a corporate brand: it’s more important than you might think. I love this definition from Wikipedia, “Reputation is the opinion (more technically, a social evaluation) of the public toward a person, a group of people, or an...

Posted in Search Marketing, Social Media, Web Analytics, Web Design & Development | 3 Comments »


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