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Archive for Online Advertising

Is Google selling leads in the UK?

May 17, 2012
Every so often a simple Google search reveals a hint at a new Google initiative. In recent months we’ve seen various different types of ad extension formats and it seems that selling leads rather than clicks could be the next big push in Google’s cont…

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Q&A: Boohoo’s Chris Bale on digital marketing for fashion retail

May 17, 2012
In the early days of e-commerce people assumed that consumers wouldn’t want to buy clothes online. Along with big ticket items like beds and furniture it was thought that customers wanted to be able to go into a store and see the products first hand. T…

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Making tag management work for you: new report & infographic

May 16, 2012
The digital world is complicated and website tags sit at the heart of online businesses and marketing. In fact, effectively managing website tags, or tracking pixels, is fundamental to digital marketing.  In the ROI of Tag Management, a new report…

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More than a third of Homebase customers research online before going in-store

May 16, 2012
More than a third of Homebase customers research online before going to a bricks-and-mortar store, according to the retailer’s head of multichannel. During a speech at the E-Commerce Futures Conference this morning, Andy McWilliams said it highli…

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How to be a formidable content curator: a 17-step guide

May 16, 2012
Over the past few years I must have heard the phrase ‘everyone is a publisher nowadays’ a thousand times or more. It’s largely accurate, due to the rise of social media, but I think we are mainly ‘curators’, as opposed to …

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Online shoe fitting app reduces returns by 23%

May 16, 2012
An app which allows customers to find more accurate information about the shoe size they need to order has managed to reduce fit-related returns rates by 23% US retailer Running Warehouse has been using the Shoefitr app on its product pages s…

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18m UK consumers have used social media for customer service

May 16, 2012
More than a third of UK consumers (36%) have engaged with brands through social media, according to a survey from Fishburn Hedges. This has doubled from 19% since August 2011 and equates to around 18m people. The increased interaction appears to be dri…

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Successful content marketing doesn’t require a zoo

May 16, 2012
Content marketing requires many things to be successful; luckily a Zoo isn’t one of them. That said, you can definitely learn a thing or two from “We bought a Zoo” author Benjamin Mee. I won’t bore you with all the details of …

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EU e-Privacy Directive: don’t call it a cookie law

May 16, 2012
The deadline for the e-Privacy Directive is fast approaching. While the subject has generated significant attention across Europe, the word ‘cookie’ continues to dominate the headlines. In fact, the part of the Directive that applies to cookies is writ…

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Sweden’s iZettle launches mobile card reader in the UK

May 16, 2012
There’s been much excitement in the world of mobile payments around Square, a credit card reader that allows merchants to take payments using an iPad or iPhone. More than 1m businesses have signed up to use the device in the US, but it still isn’…

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