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4 Email Marketing Creatives That Made Me Convert

A summary by Nick Grizzell | See all summaries by Nick Grizzell

If your email marketing messages need a bit of tarting up you need look no further than this post. Read on for 4 creative ideas that are sure to win you improved opens, clicks, conversions and shares. Read More »

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Categories: Best of Online Marketing, Email Marketing | Posted by: blueskyfactory | Rated: 1 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 51 vote, average: 4.00 out of 5 (1 votes)

10 Old New Rules for Business Emails

A summary by Nick Grizzell | See all summaries by Nick Grizzell

If Emily Post were still alive she would surely incorporate this post's 10 mandates into her rules on business etiquette. The key takeaway here; no matter the message (marketing or otherwise) you are sending via email is a business communication and... Read More »

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Categories: Best of Online Marketing, Email Marketing | Posted by: smallbiztrends | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

7 Tips to Improve Your Unsubscribe Process

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Allowing your subscribers a graceful exit can actually help in winning them back in the long run. Read on for 7 tips on how to improve your unsubscribe process and in doing so setting the stage to win them back. Read More »

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Categories: Best of Online Marketing, Email Marketing | Posted by: blueskyfactory | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

Email testing II: what to test, traps and surprising results

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Like any marketing endeavor, your email campaigns require testing and optimization. The difficulty often lies in determining what to test and when. Read on to hear 3 leading email experts weigh in on quick testing wins and mistakes to avoid. Read More »

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Categories: Best of Online Marketing, Email Marketing | Posted by: No man is an iland Blog | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

A new kind of email metric

A summary by Nick Grizzell | See all summaries by Nick Grizzell

With engagement now a marketer's commandment it only makes sense that we start to collect and review data that indicates how well we are in fact engaging a prospect. The following post touts the powerful results achieved via measuring (with tools... Read More »

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Categories: Best of Online Marketing, Email Marketing, Website & Content Strategy, Website Usability | Posted by: econsultancyinternetmarketing | Rated: 0 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 50 votes, average: 0.00 out of 5 (0 votes)

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Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid

Posted by: Inbox Ideas Blog on February 16, 2012
It’s the age old story of subscriber meets email campaign. Sometimes it’s love at first sight. Sometimes the relationship takes a little warming up first. And sometimes, it’s just one relationship buzzkill after another. Is your campaign irritating subscribers more than...

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Improve Deliverability in Two Simple Steps

Posted by: Inbox Ideas Blog on February 9, 2012
Some experts will tell you that email deliverability is based on what you write in your subject lines or how you design your messages. In reality, deliverability is more involved than that. Deliverability is increasingly influenced by how your readers engage with your emails: Do they...

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You have a list of email subscribers, but are you ready to send? – Creating a positive subscriber experience before your first email campaign

Posted by: theemmablog on February 8, 2012
Sometimes you procure an item that you just know will serve a grand purpose later but, perhaps, the timing of its use isn’t quite clear yet. For me, it’s an electric sander for all of the furniture re-finishing I plan to do in the rooms of a house I don’t own yet (but that’s...

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If the email’s legal, it can’t be spam. Can it?

Posted by: No man is an iland Blog on February 8, 2012
Sometimes it helps to have a “fact” sheet to whisk out when making an email marketing case to colleagues (or yourself). Today’s post fills that role for an issue that often confuses those not directly involved in email marketing… Does compliance with anti-spam law confer...

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Three steps to keeping email marketing simple but effective

Posted by: Econsultancy's Internet Marketing Blog on February 8, 2012
The online space has opened up creative avenues marketers could only have dreamt about. While you’re thinking up the latest bells and whistles to make your emails stand out, consider a few simple steps that should form the building blocks of any…

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Subject Line Testing: Tips for Getting It Right

Posted by: Silverpop Blogs on February 8, 2012
We at Silverpop often hear email subject line questions such as, “What’s the sample size needed for subject line testing?” in conversations with clients and other marketers. My colleague Stephen Guerra wrote an excellent explanation (“Email Testing: Determining the Right...

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Email Marketing: The importance of lead nurturing in the complex B2B sale

Posted by: MarketingSherpa on January 26, 2012
According to MarketingSherpa research, almost three quarters of all B2B leads are not sales-ready. This is where lead nurturing campaigns come into play. Read on for more information how lead nurturing can help in the complex B2B sale.

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6 Lead Nurturing Emails Every Business Should Send

Posted by: Hubspot Blog on January 19, 2012
Only 25% of your leads are sales-ready. In addition, a whopping 50% of your leads are qualified but not ready to buy from you. [Gleanster Research] So, what do you do with those qualified but reticent leads to turn them into customers? Lead nurturing, of course! In fact,...

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Setting Expectations AFTER Sign Up

Posted by: Inbox Ideas Blog on January 12, 2012
When you deliver exactly what subscribers are expecting, you keep them comfortable, giving them a positive experience with your brand. Therefore, it’s important to make sure their expectations match what you plan to deliver. You can start setting the right expectations for your...

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Email Continues To Be An Essential Part Of The Online Marketing Mix

Posted by: BeRelevant! on January 11, 2012
Emailvision released the results of a survey revealing interesting insights regarding perceptions on and use of email as an important part of the marketing mix. The research was conducted by Emailvision in November 2011. 700 organizations from 10 countries (UK, US, France,...

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