Online Marketing for Marketers

21 Considerations Before Your Business Starts A Social Network

Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your business. Here are 21 things your business should consider before starting a social network: Internal (Your Business Capabilities) 1. Can ...

Key Lesson of the Day: Check If Your Unsubscribe is Working!

One out of five US email marketers send additional emails to subscribers after confirming an unsubscribe request, according to the new study Keeping the Subscriber Experience Positive After “Unsubscribe Me" from Return Path. A very poor practice, indeed, and a lesson for marketers in every nation. If someone requests off ...

Budgets, Smudgets: Think ROI!

Ok, perhaps the headline is a bit overdramatic, but the point here is that companies tend to focus far too much on staying within a set budget line for their online initiatives to the detriment of driving an acceptable amount of qualified traffic. This common, albeit myopic, tactic will drive ...

Taking Email Marketing Action Under Pressure

Anybody feeling good about the economy these days? With so much pressure to perform, it's hard to "envision the future" or even get your arms around 2009 planning. Here's two things you can do now, in Q4, for immediate impact, that will not only help you improve results, but will help ...

A Future View of Social Media and How To Prepare Today

In the past, I've explored how the state of today's Social Media tools may be turning off some Social Networkers. I suggested that the future of Social Media cannot be assessed based on today's immature tools but must be viewed in the context of the concepts and tools that will ...

Planning For Web Marketing Success

There are a couple extremely important components you need to have in place to achieve Web marketing success. Without them, your chance for failure is great. Make the jump over to this post to watch this video to learn what they are. [flash http://www.youtube.com/watch?v=Q0TKvnmmnfg mode=4]

How to Build a Successful Blog Quickly, a Podcast with Douglas Karr

I've been following The Marketing Technology Blog by Douglas Karr, and I'm in awe of him and his natural blogging ability. He blogs on his topic daily, sometimes more, and produces really well thought out posts. As a result, he has built a strong following on his blog that is ...

Shhhh…don’t tell anyone: In marketing, planning is more important than anything else

I always tell people (or at least ones I hope won’t tell another soul!) that you don’t have to be a professional or full-time copywriter to write good copy. And it’s true: With more and more marketers, entrepreneurs, business owners, consultants and others doing a little bit of everything when it ...

I’m a PC, what are you?

The 'Get a Mac' ad features two men standing side by side in front of a seamless, gray/white background. "Hello, I'm a Mac," says the young guy on the right. "And I'm a PC," says the guy on the left (sporting dorky glasses, business casual khakis, and a jacket / ...

Make It Simple

When marketing planning gets complicated, I always suspect that, somehow, the essentials have gone wrong. I've seen elaborate edifices of media buying, graphic design, brand strategy and more built on the most threadbare understanding of fundamentals: who your customers are and what they want. But when the fundamentals are solid -- ...