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Gordon Plutsky

Archive for Integrated Strategy

Forget Face-to-Face: Virtual Shows on the Rise in 2009

March 3, 2009
I am stating the obvious, I know, but 2009 will be a rough year for the face-to-face events business, which includes everything from trade shows to custom events and conferences.  I have been hearing about cut backs and cancellations from colleagues for months, and then saw a cover story in the...

Content Marketing Drives Leads for Interactive Events

July 21, 2008
Interactive Event encompasses several different terms: web casts, webinars, eSeminars, virtual trade shows, etc. In terms of content marketing directed to B2B buyers these interactive event platforms are some of the most effective strategies available. They allow marketers to present compelling,...

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