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Archive for Integrated Strategy

Audience Generation 101: Why do I need to build my audience?

July 15, 2009
Audience Generation is a term that has been gaining momentum at the same rate as social media. But what is often considered a common vocabulary term by marketers, is sometimes pretty confusing to lay people. So I thought I would explain the ins and outs of audience generation in terms the...

Posted in Integrated Strategy, Online Lead Generation, Social Media | No Comments »

Live from OMS: Does Your Website Suck? Let Your Visitors Guide the Way.

February 5, 2009
I’ve decided to head into a basic-level session where Michael Whitehouse, Senior Marketing Analyst of iPerceptions, is addressing the things that your site’s visitors tell you and how you can use that information to make your site better. Michael gets pretty philosophical...

Posted in From the Road, In the Trenches, Integrated Strategy, Web Strategy | 6 Comments »

Liveblogging from OMS! Starting Now…

February 5, 2009
Hi there! You might not recognize us from our dazzling picture to the left, but we’re the wizards behind the curtains here at Online Marketing for Marketers, and today we’re reporting live from OMS (with 500 of our closest friends). Judging from the audience, everyone who reads this...

Posted in From the Road, Integrated Strategy | 4 Comments »

Online Marketers Help Define The Future of Media

September 10, 2008
Media magazine just released its ‘Future of Media’ special issue wherein guest editor Bob Guccione Jr. explores the uncertain future of print media. Some of you out there might have heard about this little thing called the ‘World Wide Web’–evidently it’s kind...

Posted in Integrated Strategy, OMM in the News, Online Advertising | No Comments »

Listen Now: ‘That Marketing Show’ Interviews Aaron Kahlow

September 8, 2008
If you think Aaron Kahlow is excited about online marketing, you should hear Rodger Roeser, the guy interviewing him; he’s downright ecstatic! That Marketing Show interviewed Aaron fresh off of his 11-city OMS summer tour. Kahlow takes a break to share best practices in online...

Posted in Integrated Strategy, OMM in the News | No Comments »


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