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17 Resolutions for Email Marketers

Posted by: Nick Grizzell on July 21, 2011
This is a guest post by Sundeep Kapur, Evangelist at NCR Corp. and popular blogger. To find out more about Sundeep, visit his blog at www.emailyogi.com. Here are 17 resolutions for every digital marketer. Try to include these as part of your strategy and keep integrating email, mobile, and social as your digital interactive channels. 1 [...]

Eight Ways To Integrate Email With Facebook And Twitter

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Experts agree: the future of online marketing lies within channel integration. To unify your email and social campaigns for the benefit of both, begin with the 8 proven, actionable strategies outlined here. Read More »

Integrating Facebook and Email Marketing

A summary by Nick Grizzell | See all summaries by Nick Grizzell

With the recent announcement of Facebook messages marketers need to start taking action now. The strategy? Quite simply to secure as many permissions as possible to engage with your fans-in other words getting subscribers on your list as well as... Read More »

Case study – The Los Angeles County Fair

A summary by Nick Grizzell | See all summaries by Nick Grizzell

This case study proves not only that mobile truly has arrived but that multichannel mobile campaigns can be wildly successful. The LA County Fair results showed that 1 out of every 7 of their total online visits was hosted on its mobile site. Read... Read More »

Marketing tip #63: Facebook should be a part of your video strategy

A summary by Nick Grizzell | See all summaries by Nick Grizzell

Facebook is a not too distant second to YouTube and Google when it comes to number of online video views. But what's more, the ease of which your friends and followers can like and share your video on Facebook increases your chances of going viral. Read More »

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Google+: The Ultimate You-Sourced Search Engine

Posted by: SEOmoz Blog on February 16, 2012
Posted by Erica McGillivray Google+ has crept into SERPs near you. From getting hyper-personalized results popping up everywhere to recommending people to follow or showing you results you’ve +1′d or posts you’ve made, Google+ isn’t giving you the choice to...

9 Elements for a Successful Marketing Program Mix

Posted by: Marketo Blog on February 9, 2012
Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. This includes selecting programs that are going to identify new leads and campaigns that are going to cause current leads in the system to move...

An Easy Way to Decrease Your Unsubscribe Rate

Posted by: ProBlogger Blog on February 8, 2012
This guest post is by Michael Alexis of WriterViews. Frustrated with unsubscribes on your newsletter? You aren’t alone. Most of the metrics associated with our newsletters are fun to watch. Subscribe rate going up? Cool. Open rate rising? Awesome. Clickthrough rate skyrocketing?...

Leveraging Google+ Pages for Search Marketing

Posted by: RKG Blog on February 2, 2012
One result of Search Plus your World may be greater adoption of Google+ as a social network. If that happens, brands will have to make a stronger effort to show up in Google+ newsfeeds and the inclusion of Google+ activity in search results solidifies the need for Google+ to be a...

The Importance of Coordinating Your Online Marketing Mix

Posted by: Web Success Team on January 12, 2012
2012 has just launched and it’s time to exercise our digital marketing muscles for our clients. In order to achieve the best possible results for them we have found that organizing and coordinating their previous online marketing efforts is the first order of business. Sometimes,...

Why Instagram Matters to Marketers: Evolving SoLoMo to SoLoMoSto

Posted by: MarketingProfs on December 29, 2011
At its core, Instagram allows you to tell stories visually, with a simplicity and immediacy mobile users expect. At the same time, it adds another layer of elegance and artfulness. That’s what makes its stories so appealing, and (for me) why it breaks new ground. Jason Keath has a...

5 Key Questions on Social Media, Content & SEO

Posted by: TopRank Blog on December 1, 2011
A few weeks ago, @aknecht and @SocialMichelleR had me on their #socialchat and as I am prone to do, I ask for questions in advance and try to answer them so when the actual Twitter chat comes, I’m ready with robust content and links instead of thinking of everything on the fly....

QR Codes and Mobile Phones: 3 Marketing Blunders to Avoid

Posted by: MarketingProfs on October 13, 2011
A guest post by Paul Prisco of Dog Food Design. Today’s consumer is quickly adapting to QR codes as smartphone usage explodes. According to Nielsen projections, there will be more smartphones in the United States than basic phones by year’s end. So, you need to start paying...

7 Awesome Email And B2B Social Media Integrations

Posted by: Social Media B2B on October 6, 2011
Great inbound marketing is integrated marketing.  Social media can’t be an isolated tactic and succeed. Instead it has to be part of an overall inbound marketing strategy that includes search engine optimization, blogging, email marketing, marketing automation, and...

Using Social Media to Get Ahead of Search Demand

Posted by: SEOmoz Blog on September 29, 2011
Posted by iPullRank Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly for even thinking about bringing something to the Keyword Research table. Now with...