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Joe Pulizzi

Archive for Integrated Strategy

The Three Rules to Marketing Reset – Spreadable. Ultra-Niche. Consistent.

August 26, 2009
The last portion of this interview with Paul Laudicina of A.T. Kearney really struck me. Take a read through this paragraph, and then let’s discuss. You know, Peter Drucker used to say that companies fail not because they do the wrong thing or because they do the right thing poorly,...

Posted in Content & Copywriting, Integrated Strategy, Social Media | No Comments »

Why You Need a Branded Content Tool of Your Own

July 8, 2009
I love branded content tools and applications. If you aren’t thinking about creating one, you need to be…now! What is a branded content tool? Simply put, it’s an online application that comes from a brand (i.e., Kraft) that solves a very simple problem or is...

Posted in Integrated Strategy | 6 Comments »

Digital Magazine Examples – KLM Leads the Way with iFly

April 21, 2009
I had an interesting email conversation with Sak van den Boom at CustomerMedia.nl about digital magazines recently. We can’t seem to find a company doing more with the digital magazine format than KLM Royal Dutch Airlines and their digital magazine iFly.  If you haven’t seen...

Posted in Content & Copywriting, Integrated Strategy | No Comments »

A Recession Content Strategy that Works – Look at Monster.com

March 19, 2009
Times are tough, and the folks at Monster.com are responding. I was forwarded this updated career advice section from Monster (thanks @jimkozak) and from the looks of it, they are responding directly to the informational needs of their customers. Let’s take a look at challenges...

Posted in Content & Copywriting, Integrated Strategy | No Comments »

‘Trust Me’ and Branded Entertainment Take Us Closer to the Future of TV

February 3, 2009
In last Thursday’s edition of the New York Times I read this article about ‘Trust Me’ – the new TNT drama about a Chicago advertising agency – that premiered last week. The difference between this one, and say ‘Mad Men’, is that real products are...

Posted in Content & Copywriting, Integrated Strategy | 3 Comments »

Telling Your Story and Southwest Airlines

November 25, 2008
Quick story for you. I was flying back a few nights ago from Chicago via Southwest Airlines. After we landed, there was a long taxi to get to the gate – and to pass the time, everyone was talking to each other (it was actually pretty loud). About a minute into the taxi the...

Posted in Content & Copywriting, Integrated Strategy, Web Design & Development | 1 Comment »


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