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Joe Pulizzi

Archive for Social Media

The Three Rules to Marketing Reset – Spreadable. Ultra-Niche. Consistent.

August 26, 2009
The last portion of this interview with Paul Laudicina of A.T. Kearney really struck me. Take a read through this paragraph, and then let’s discuss. You know, Peter Drucker used to say that companies fail not because they do the wrong thing or because they do the right thing poorly,...

Posted in Content & Copywriting, Integrated Strategy, Social Media | No Comments »

Building a Web Community Is Easier Said Than Done

September 5, 2008
Anyone who tells you that building an online community is easy is smoking something. There are so many aspects involved in creating a living web community that many times it seems overwhelming. That said, being a part of or creating an online community is at the forefront of many marketing...

Posted in Social Media, Web Design & Development | 1 Comment »

10 Questions to Ask Before You Blog

August 13, 2008
One of the most frequent questions I receive while traveling is about blogging. The questions revolve around how to get started, what to talk about, and what software to use. My questions back to them usually startle the person, because so many start thinking about what they want to say,...

Posted in Content & Copywriting, Social Media, Web Design & Development | 3 Comments »


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