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Joe Pulizzi

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The New CMO.com – A Helpful Resource that Could Be So Much More

September 1, 2009
My friend and former Penton colleague Tony D’Avino alerted me to the new CMO.com – “a new Web site conceived by Omniture and championed by leading marketing agencies, technology providers and industry experts” (according to an Omniture email). The website,…

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Your Content, Their Content & the Brand

August 27, 2009
Thanks to Kenneth Weiss, author of the new book, Slightware – The Next Great Threat to Brands, for this guest Junta42 blog post. Ken offers some interesting thoughts on content and the customer conversation. Take a read! Companies have traditionally…

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The Three Rules to Marketing Reset – Spreadable. Ultra-Niche. Consistent.

August 24, 2009
The last portion of this interview with Paul Laudicina of A.T. Kearney really struck me. Take a read through this paragraph, and then let’s discuss. You know, Peter Drucker used to say that companies fail not because they do the…

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Story Listening through Social Media

August 19, 2009
We’re not in Kansas anymore, Toto. Here’s an outstanding eBook from my friends at Story Worldwide entitled “Story Listening through Social Media”. If you were looking for some backup as to the importance of online listening with a purpose, and…

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We Are All Publishers – The Video

August 18, 2009
A nice three minute video of my presentation at Online Marketing Summit in Cleveland, OH over the summer. We are all publishers now, whether we like it or not.

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