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Archive for Integrated Strategy

CNBC Details How Americans Really Feel About Facebook

May 16, 2012
How do you really feel about Facebook? Do you trust it? Would you give it your money? Is it fun? Is it safe? These are just a few of the questions asked in a recent AP-CNBC poll and the answers they got. . . well. . . they weren’t exactly surprising. But hey, we love [...]

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

Twitter’s New Email Digest Makes Top Content More Visible

May 16, 2012
Twitter used to be one of my favorite web destinations but in recent months I’ve nearly walked away from it thanks to the overwhelming overflow of information. It’s what happens with social media, you start following a few people you really enjoy then you add the obligatory follows...

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

IAB Launches Digital Media Sales Certification Program

May 16, 2012
Ever have a bad experience with a sales person in the interactive space? That question is kind of like asking if you have ever felt the urge to breath first thing in the morning. I come from the sales side of the ISP and SEO industry as part of my interactive background. In my time, [...]

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

Study Says Social Media Ad Spend (US) Will Hit Almost $10B by 2016

May 16, 2012
In a shocking development, a research company has chosen this particular week, of all weeks, to post their forecast for what is in store for social media ad spending in the US over the next several years. Do you think it was just dumb luck that it coincides with Facebook’s IPO ? Hey, who...

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

OK, So GM Pulls $10M in Facebook Ads, So What?

May 15, 2012
Could this Facebook IPO be over with already so we can get back to our regularly scheduled programming? Please?! Every Tom, Dick and pundit is putting in their heavily discounted two cents (it’s like there was a Groupon for pre-IPO Facebook hype and speculation and everyone appears to have...

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New Study Shows Google+ Engagement is on the Rocks

May 15, 2012
It’s like a story from a Hollywood gossip magazine. The son of a rich and powerful man comes to town, he chats up everyone girl he meets. They’re not sure about him but he comes from a good family, so why not? First date, second date, he’s ready to ask her to go steady and...

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

42% of Consumers Pay for Products or Services After Trying Them

May 15, 2012
The free sample has been used to tempt grocery shoppers since the invention of the toothpick, yet many of today’s marketers are reluctant to give anything away. Apps, ebooks, access — you gotta give a little and if you do, you’ll get a lot. iYogi just released a new study and...

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

So Email Marketing’s Dead? Don’t Tell HubSpot That

May 15, 2012
Everyone seems to be real quick to throw dirt on email marketing’s grave these days. Why? Because it’s not social media. Well, not to sound blunt (although it will), that’s stupid. If you need more evidence that email is indeed alive and well you should consider what HubSpot (a...

Posted in Email Marketing, Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

SEO’s Need A Laugh Too

May 15, 2012
This video which was put together by UK SEO Sam Applegate is making the rounds (hat tip to Gareth Hoyle and Barry Schwartz for spreading the word as well). We’re running it because A) it’s pretty funny B) we trust that Matt Cutts has a good sense of humor and C) it’s pretty...

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »

The Not So Secret Life of the American Digital Mom

May 14, 2012
“M” is for the Millions who visit Facebook. “O” is the 1 in 3 who blog Online “T” is for 14% on Twitter. “H” is the Half that buy their toys online. “E” is the half of all bloggers with kids under Eighteen “R” is for her...

Posted in Integrated Strategy, Online Advertising, Search Marketing, Social Media | No Comments »


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