Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
Now, #McDStories serves as a case study for what not to do when promoting [...]
Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)
A summary by Nick Grizzell | See all summaries by Nick Grizzell
Meant to highlight the glowing moments their customers had at the chain, the McDonalds hashtag "#McDStories" turned out very differently - it was used to tag the worst experiences. In this article, you'll not only find out why, but also discover 5 strategies for ensuring this screw-up never happens to you.
Posted by MarketingProfs on January 23rd, 2012 | Original Post »
|
Tags: direct marketing, graphic design, market research, roi, Search Marketing, seo, Social Media, Web Analytics, web metrics, word of mouth
Categories: Integrated Strategy, Search Marketing, Social Media, Web Design & Development
Posted by MarketingProfs on January 23rd, 2012 | Rated: 
(0 Ratings)
Loading ...
