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Archive for Email Marketing

Five Ways to Ruin Your Content Strategy and Guarantee Its Failure

February 29, 2012
Content marketing. It’s what’s for dinner—or if not, it should be—for organizations, large and small. But successful content marketing requires more than just faithfully writing a blog post or posting a YouTube video weekly. For content marketing to be effective, most organizations need...

Posted in Email Marketing, Integrated Strategy, Search Marketing, Web Design & Development | No Comments »

4 Tips to Win the Hearts of Your Email Subscribers

February 14, 2012
A guest post by Paul Turnbull. Keeping in theme with Valentine’s Day, I’ve pulled together a list of tips to help marketers nurture their customer relationships all year long. These tips may seem like relationship advice from Cupid, but they should also be taken to heart when it comes...

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How to Add Holiday Sparkle to Last-Minute Email Campaigns

December 6, 2011
A guest post by Paul Turnbull of Campaigner. The Black Friday weekend kicked off an encouraging shopping season for retailers with the total spend reaching an estimated $52.4 billion. But there’s still a lot of shopping before Santa jumps on his sleigh. Not everyone was prepared to...

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10 Ways to Break Your Email Subscribers’ Hearts

November 10, 2011
Back in the day, if you called someone a ‘man of letters’ (or woman, if you will), it meant they were smart and creative. And they could put it in writing. So, why do so many companies today neglect their letters, especially their emails? Instead, they crank out sloppy copy and...

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5 Ways B2B Marketers Can Think (and Act) Different

November 8, 2011
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft.  The theme, “Think Different,” resonated. And it was...

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5 Email Marketing Lessons from Nigerian Scam Letters

November 7, 2011
Every once and a while, an advance-fee fraud letter, often referred to as a Nigerian scam letter, makes its way past my spam filters to my inbox. Think there’s nothing we can learn about email marketing from overseas con artists? Think again. While I normally delete those letters at...

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Boost Social Media’s Content Value With Email

November 1, 2011
With the average length of a tweet’s effectiveness reportedly down to a mere 3 hours, with 92% of a retweet happening in the first hour or not at all (according to Sysomos), how do you get more value out of your social media efforts? With email! Here’s a simple recipe that brings new...

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4 Ways to Show Interest in Your Buyers: Lessons from Bono

August 26, 2011
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my brother the opportunity to spend 10 to 15...

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Top 5 Tips for Better Lead Nurturing Campaigns

August 19, 2011
A great lead nurturing program can have a dramatic impact on an organization’s bottom line. But so few B2B marketers actually get it right. While working on promotions for next week’s FREE webcast, “Successful Lead Gen Demystified: Tips from the Trenches,” I...

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How to Rev Up Your Email List’s Growth through Social Sharing

August 5, 2011
Want to grow a large and active email file? Get your subscribers to talk it up. Just as in any other marketing, word of mouth promotion for your email program can be a very effective strategy. This is the best argument I’ve seen for the value of social media sharing. Having...

Posted in Email Marketing, Integrated Strategy, Search Marketing, Social Media, Web Design & Development | No Comments »


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