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Archive for Integrated Strategy

Write the Way Your Prospects Talk

May 17, 2012
When faced with a blank computer screen and a looming deadline for new marketing copy, most people get a little uptight. It’s intimidating to capture everything you want a prospect to know and share it in a compelling way. Your product or service is superb, and you have so much to say. How...

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Should Your Marketing Message Require Reading Between the Lines?

May 16, 2012
Years ago, the political philosopher Leo Strauss wrote an essay titled “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had to speak could only be...

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Learn These Four Classic Approaches to Marketing Campaigns

May 16, 2012
A guest blog post by Geoff Livingston and Gini Dietrich. A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media. Fascinated with the latest tool, marketing rounds (what we like to call your team) forget to select media...

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Four Tips for Breaking Out of Your Slump Just Like Albert Pujols Did

May 15, 2012
A guest blog post by Maranda Gibson of AccuConference. Former St. Louis Cardinals powerhouse first baseman Albert Pujols traded the Midwest for the West Coast when he accepted a record-breaking deal from the Los Angeles Angels of Anaheim. His start for the Angels was highly...

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What the Evolution of Marketing Automation Looks Like [Infographic]

May 14, 2012
A guest post by Irv Shapiro of Ifbyphone. The term “marketing automation” often conjures up images of people waiting on hold or receiving out-of-office responses. However, smart business owners know that marketing automation equals measured results. The term “marketing...

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Content Management for Marketers: What’s the Difference Between Open Source and Cloud Platforms?

May 11, 2012
A guest post by Roland Benedetti of Nuxeo. Ten years ago, if you asked a group of marketing professionals which content management systems (CMS) they encountered most often, you would probably get a few blank stares. Nowadays, however, everyone knows what a content management system is...

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Free Friday: Learn to Talk With Your Audience, Not Talk At Them

May 11, 2012
“If you believe business is built on relationships, make building them your business,” says Scott Stratten in his best-selling book, UnMarketing: Stop Marketing. Start Engaging. In our digital age, your clients and potential customers are talking, sharing, advising, and even...

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Four Marketing Lessons From Dear Old Mom

May 10, 2012
A guest blog post by Jason Ferrara of Ifbyphone. Mother’s Day is just around the corner, so I started making a mental list of all the little (and not-so-little) lessons my mom taught me over the years. In teaching me how to cook and clean, and offering parenting advice, my mom has been a...

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The Future of Branding: Three Brand-Management Lessons From Silicon Valley

May 10, 2012
A guest blog post by Jens Lundgaard of Brandworkz. I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and marketing directors, as well as many branding and marketing agencies. Silicon Valley is incredibly dynamic and forward-thinking when it comes...

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How to Differentiate Yourself From Your Competitors: What Makes YOU So Different?

May 9, 2012
How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?

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