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The Marketing Technology Feed

Archive for Email Marketing

Onswipe: Making Your Site iPad Optimized

May 20, 2012
We’ve been working on our own iPad theme for some time now but haven’t really had the time to get it live with all the client work we have. Rather than ignore the continued increases in traffic we’re getting via iPad and other tablets, I went back to utilizing Onswipe to serve...

Social Radar Integrates with NetSuite’s SuiteCloud

May 18, 2012
Infegy’s Social Radar has integrated with NetSuite in a combined solution called Social Radar SuiteApp for NetSuite’s SuiteCloud Computing Platform. The integration extends the platform’s SuiteAnalytics with role-based analysis for historical trending of conversations, share of...

Infographic: Why Content for SEO?

May 18, 2012
Great find by good friend Chris Baggott of Compendium. Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages...

Infographic: The Facebook Power User

May 18, 2012
Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are...

Sitecore Brings Content Management to Printed Brochures

May 18, 2012
The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process. Sitecore, a market leader in online...

Huddle: Online Collaboration and File Sharing

May 17, 2012
Rolling out or orchestrating a marketing campaign involves content management and collaboration bottlenecks. I bet you are fed up with making endless changes to VPN or firewall configuration to facilitate increased collaboration! Chances are that you are using either an obsolete intranet or...

Save $100: 2012 Inbound Marketing Handbook

May 17, 2012
MarketingSherpa has just released their 2012 Inbound Marketing Handbook. The goal of the Inbound Marketing Handbook is to guide you through the development of an effective process that can scale to meet the growing, ongoing need for inbound marketing across your organization. You will learn: How...

Infographic: Why Users Disengage With Your Email

May 16, 2012
Too many email marketers fall into a rhythm where they send email based on their corporate schedule or their goals rather than the subscribers’ needs. Providing emails to your audience and ensuring they’re valuable will keep them subscribed, engaged, converting… and will...

Infographic: Evolution of Marketing Automation

May 16, 2012
This year there’s been a virtual explosion in the marketing automation industry. Where marketing automation systems used to only be affordable to large enterprise, required many resources to implement and manage, and were complex to use… today’s marketing automation systems are...

Michael Brito of Edelman Digital on MTB Radio

May 15, 2012
We are happy to announce that we will be having Michael Brito of Edelman Digital on the Marketing Tech Blog Radio Show this Friday, May 18, at 3 p.m. EST. On the show, we will be discussing the differences between social brand and social business, the value of social business, and the...

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