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Matt Dombrow

Archive for Question of the Week

Do You Know the Trick to Setting a Profitable Paid Search Budget?

November 26, 2008
If you are like most of my clients, you are confused about what your paid search advertising budget should be. I created a simple tool you can use to determine a profitable budget. A link to the free tool is provided at the end of this article. But first, let’s review some basic budget setting...

How Nike Is Destroying Your Marketing Campaigns

October 24, 2008
If your internet marketing initiatives are not generating the results you were hoping for, you can blame it all on Nike. That’s right; you have an air tight excuse for any of your marketing mishaps.   It’s not your fault. Nike told you to Just Do It. Just do what?

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