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Matt Dombrow

Archive for Search Marketing

Do You Know the Trick to Setting a Profitable Paid Search Budget?

November 26, 2008
If you are like most of my clients, you are confused about what your paid search advertising budget should be. I created a simple tool you can use to determine a profitable budget. A link to the free tool is provided at the end of this article. But first, let’s review some basic budget setting...

Posted in Question of the Week, Search Marketing, Web Analytics, Web Design & Development | 2 Comments »

How Nike Is Destroying Your Marketing Campaigns

October 24, 2008
If your internet marketing initiatives are not generating the results you were hoping for, you can blame it all on Nike. That’s right; you have an air tight excuse for any of your marketing mishaps.   It’s not your fault. Nike told you to Just Do It. Just do what?

Posted in Integrated Strategy, Question of the Week, Search Marketing, Web Design & Development | 4 Comments »

A Fundamental Question That Dramatically Improves Marketing ROI

October 16, 2008
Many online marketing campaigns do not reach their full potential because the campaign manager fails to ask a fundamental question. Consider the following example. Imagine you called a search engine marketing agency and instead of saying “We want to improve our natural search rankings....

Posted in Search Marketing, Web Design & Development | 3 Comments »


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